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YouTube Viewing Shifts May Be Opportunity for Brands

What’s happening?  With COVID-19 driving millions of people indoors to wait out shelter-in-place orders, we’re continuing to see enormous shifts in media consumption habits. In addition to increased viewership for regular TV and streaming services like Netflix and Hulu, the March 2020 Strike Social Study also shows total watch time of YouTube videos increased tenfold in the U.S.  What does this mean?  With such a dramatic increase, it appears that not only are YouTube Viewing Shifts May Be Opportunity for Brands

Finding Your Brand’s Voice Amid COVID-19

What’s Happening?  As the social and economic impacts of the coronavirus pandemic define our “new normal,” many brands are adjusting their approach to reflect today’s realities. Some are taking a cause-marketing approach by supporting local relief efforts, while others are pulling back from efforts that might seem insensitive – like KFC’s “Finger Lickin’ Good” campaign.  What does it mean?  Just as brands should be rethinking how to reach consumers with new media consumption habits, as discussed Finding Your Brand’s Voice Amid COVID-19

Media mix modeling in the age of COVID-19

What’s Happening?  According to a new study from our partners at Russell Research, concern about the coronavirus is a near universal mindset, with nearly 89% of Americans concerned about coronavirus and 69% believing the situation is getting worse.  These feelings – as well as social distancing restrictions that have many millions of people homebound – are having a profound impact on consumer behavior and media consumption habits. In fact, Media mix modeling in the age of COVID-19

Olympics Postponement Means Opportunity for Some Brands

What’s happening?  Today’s postponement of the 2020 Olympic Games is the latest casualty of the coronavirus pandemic, with deep social, psychological and economic implications. Not only are the Olympics highly anticipated by the athletes who have trained for years and the fans around the world who cheer them on, but for media rights holders and brand marketers as well.  What does it mean?  Here in the Olympics Postponement Means Opportunity for Some Brands

Which Brands Will Win Sunday’s Big Game?

It should be no surprise that around 100 million Americans are expected to watch the Super Bowl this Sunday. But did you know that one out of four millennials surveyed watches the game just to see the commercials?  Football’s biggest game is also the biggest stage for marketers, and anticipation for this year’s crop of commercials has been building for weeks. In fact, our Chief Which Brands Will Win Sunday’s Big Game?