YouTube Viewing Shifts May Be Opportunity for Brands
What’s happening? With COVID-19 driving millions of people indoors to wait out shelter-in-place orders, we’re continuing to see enormous shifts in media consumption habits. In addition to increased viewership for regular TV and streaming services like Netflix and Hulu, the March 2020 Strike Social Study also shows total watch time of YouTube videos increased tenfold in the U.S. What does this mean? With such a dramatic increase, it appears that not only are … YouTube Viewing Shifts May Be Opportunity for Brands