Mayonnaise is a Southern staple on sandwiches and in chicken salad, pimento cheese, deviled eggs and countless other recipes. It’s also now a key ingredient in one of the Queen City’s most beloved sporting traditions: the regular and postseason college football games held each year at Bank of America Stadium. Duke’s Mayonnaise is the new … Luquire Serves Up Football With a Side of Mayo
If you’re only as good as the company you keep, Luquire continues to prove we can hang with the advertising industry giants. The agency has recently been recognized in not one, but two national award shows that ultimately led to five top awards for the company’s work last year. Bojangles “All-Star Biscuit Makers” received a … Two Luquire Projects Net National Acclaim
The UNC Charlotte 49ers athletics department started working on a new identity with Luquire14 months ago, but for SVP / Executive Creative Director Todd Aldridge the project was decades in the making – though he may not have known it at the time. Todd grew up just outside of Charlotte, graduating with a Bachelor of … Luquire Vet, UNC Charlotte Alum Designs New 49ers Identity
There’s no question consumers and businesses alike are facing new anxieties in our new normal. Balancing the risk of physical illness with that of economic vitality is no easy task, but a coalition of organizations in North Carolina has created a new initiative that leans into education and mutual responsibility to restore confidence on all levels as … Count On Me NC unites reopening businesses, customers
In a time where it feels like good news is hard to come by, we’re thrilled to be celebrating a very successful showing at the AAF District 3 Awards. Multiple Luquire campaigns claimed top honors over other local chapter winners throughout North Carolina, South Carolina and Virginia. The “Dog Travel Agent” campaign for Visit North … Luquire claims Best of Show, 7 Other AAF District 3 Awards
We’re proud to have earned top honors at this year’s American Advertising Awards conducted by AAF Charlotte. “If Your Walls Could Talk,” developed for longtime LGA client National Gypsum Company’s PURPLE® drywall, claimed Best in Show in the competition, along with Gold awards in the Social Media Campaign, Art Direction and Cross-Platform Campaign categories. Bojangles’ … PURPLE Campaign Claims Top AAF Award
In September 2021, all eyes will be on Charlotte as the Queen City hosts the Presidents Cup, a premier international PGA TOUR event held biennially comprised of matches between the United States and an International Team of players from the rest of the world except Europe. To build awareness and anticipation for the Cup’s turn in Charlotte, LGA worked closely with the … Charlotte Tees Up 2021 Presidents Cup
Following up last year’s Gold Adrian Award for our Visit North Carolina Firsts That Last® campaign, LGA has earned a Platinum Adrian Award for our #CAREolinas effort aimed at demonstrating unity between North and South Carolina in the face of 2018’s devastating Hurricane Florence. The campaign was selected from among 99 Gold Award winners in … #CAREolinas Campaign Earns Platinum Adrian Award
You attended the College for Creative Studies, so you must have known early on that you wanted to do this for a living. What made you choose to pursue a career in the creative arts? As a small business owner, my dad encouraged me and my brothers to earn business degrees. As a fine artist, … Q&A with New Chief Creative Officer Glen Hilzinger
Charlotte is hot. Not just the unexpectedly high early October temperatures. Charlotte is one of the fastest-growing cities in America, as evidenced by all the new construction throughout the area. Luquire has long been involved with some of the region’s leading developments, but we still get goosebumps helping to introduce signature buildings that will redefine the landscape – and the skyline … Luquire Helps Welcome Honeywell to Charlotte
Travelers and their four-legged companions increasingly are seeking getaways that don’t just allow dogs, but truly welcome them. That’s why we partnered with Visit North Carolina on a campaign to hire the first-ever Dog Travel Agent to help tell the world about the state’s woof-worthy destinations – as only a canine can. The search began on National Dog Day (Aug. 26), when North Carolina doggos (and their hoomans) were invited … Visit North Carolina Seeks First-Ever Dog Travel Agent
It’s no secret we are very proud of the “Firsts That Last”SM campaign we created and produced for longtime client Visit North Carolina. Now we’ve learned that the campaign has earned the pinnacle achievement in destination marketing, earning a Mercury Award from the National Council of State Tourism Directors and the U.S. Travel Association for Best Branding and Integrated Marketing Campaign among states with … “Firsts That Last” Wins Coveted Mercury Award