C-Suite

The Unspoken Pressure Facing Female CMOs

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A woman types at a computer wearing business casual attire.

In partnership with Sympler, our strategy team launched a proprietary, AI-powered study to hear directly from female marketing leaders at some of the country’s biggest brands across retail, hospitality, tech, finance, and consumer goods. The goal? To understand what it really feels like to be a female CMO right now — the pressure, the expectations, and the unvarnished truth behind the title.

CMO: Today’s most uncomfortable seat in the suite?

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Professional woman outside in suit and sneakers

With this piece, we launch a new content series, ‘Suite Talk,’ developed with members of the C-Suite for members of the C-Suite. Kicking us off, our Director of Business Strategy, Katie Brown, sets the stage for where we are today with data and insights that point to major shifts in requirements for measurable marketing success.