The Better Choice

Luquire nabs SNL director for humor-driven healthcare marketing campaign

Building on the successful launch of OrthoCarolina’s “A Better Choice” rebrand last fall, and armed with robust insights on how OrthoCarolina, one of the nation’s leading orthopedic and sports medicine providers, could stand out in a cluttered healthcare marketing category, the Luquire team created the humorous “The Better Choice” campaign, which hit airwaves this week.   Luquire nabs SNL director for humor-driven healthcare marketing campaign