March 19, 2020
Keeping a safe distance, but closer together than ever
The full extent of the coronavirus pandemic is just beginning to be felt in the U.S., but one thing is very clear: Most of us are making wholesale changes in the way we live and work in a unified effort to limit the spread of COVID-19. And somehow it’s bringing us closer together at the same time it’s keeping us apart.
The LGA team began working remotely this week, but in some ways we’ve never been more unified. We’re helping clients communicate in the face of a fast-changing crisis, make split-second decisions on strategic adjustments and keeping an eye on the future when marketing is expected to play a vital role in restoring confidence in our economy, as this Ad Age article reminds us.
To reflect this new reality, and hopefully provide a bright spot during an otherwise gloomy period, we also tweaked the LGA logo – three letters keeping a safe distance from each other for the time being, with a reminder to practice social distancing for everyone’s safety.
We hope you and your loved ones are safe and healthy. Separately, we’ll all get through this together.