Branding

A well-executed brand can be a game changer for your business. A way to tell your story so it creates relationships with new audiences and elevates ones that already exist. As one of Charlotte’s top branding companies, we can help you articulate your story in the kind of consistent and compelling way that will make sure you achieve your goals.

Research

A successful brand is built on a strong understanding of the category and audience. In-depth interviews (IDIs) focus groups and quantitative data analysis are just a few of the ways we get a deeper understanding of your brand, your category, and your customers.

Brand Platform Development

We use articulation sessions, competitive and category analysis, and research to help define your brand platform and promise. We then use that data to inform a communications strategy for such outputs as key messaging and elevator speeches.

Brand Repositioning

Brands are long-term investments and should grow with your business, but when there is a major shift in the category, it can require rebranding or refocusing your message and website. Whether it is for your audience or for the business itself, we can help you re-examine and reposition your brand.

Brand Purpose and Social Responsibility

Consumers and B2B audiences alike increasingly demand that the brands they support are building more than just their bottom line. We work with our clients to ensure their corporate social responsibility and purpose enhance their brand on all levels.

Brand Identity

Brand design is a key to telling a consistent and compelling story across all touchpoints. Our logos and visual identity systems are driven by your brand promise and rooted in a deep understanding of effective design and communications.

Strategic Planning & Development 

Our integrated approach means that our communications are truly driven by what is best for your brand, not just one or two disciplines. Our strategies and thinking span advertising, digital, public relations, sales and beyond.

Website and Visual Rebranding

In order to be effective, your brand must echo throughout every element, including your website. We merge artistry, UI data, and audience insights to design the ideal digital experience to connect with customers and convey key brand messaging.

Research

A successful brand is built on a strong understanding of the category and audience. In-depth interviews (IDIs) focus groups and quantitative data analysis are just a few of the ways we get a deeper understanding of your brand, your category, and your customers.

Brand Platform Development

We use articulation sessions, competitive and category analysis, and research to help define your brand platform and promise. We then use that data to inform a communications strategy for such outputs as key messaging and elevator speeches.

Brand Repositioning

Brands are long-term investments and should grow with your business, but when there is a major shift in the category, it can require rebranding or refocusing your message and website. Whether it is for your audience or for the business itself, we can help you re-examine and reposition your brand.

Brand Purpose and Social Responsibility

Consumers and B2B audiences alike increasingly demand that the brands they support are building more than just their bottom line. We work with our clients to ensure their corporate social responsibility and purpose enhance their brand on all levels.

Brand Identity

Brand design is a key to telling a consistent and compelling story across all touchpoints. Our logos and visual identity systems are driven by your brand promise and rooted in a deep understanding of effective design and communications.

Strategic Planning & Development 

Our integrated approach means that our communications are truly driven by what is best for your brand, not just one or two disciplines. Our strategies and thinking span advertising, digital, public relations, sales and beyond.

Website and Visual Rebranding

In order to be effective, your brand must echo throughout every element, including your website. We merge artistry, UI data, and audience insights to design the ideal digital experience to connect with customers and convey key brand messaging.

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