Data Science & Analytics
We believe our industry-leading value comes from combining the insights of a traditional business intelligence advisory services company with a marketing analytics agency. Bringing those insights, along with inclusive services like AB testing, ensures that not only do you have leading insights, but expert implementation and execution.
Business Enrichment
Our agency’s consulting services enhance your business across multiple fronts to provide a complete digital foundation. Our services include analytics training and program advisory, AB testing and data layer design, as well as web analytics implementations and management. An investment in business intelligence can create the kind of synergies across an organization that lead to better ROI.
Strategic Development
We use product, operational, and marketing analytics to quantify and understand your business, building and mapping a technology integration strategy to maximize technology investments. We apply advanced statistical methods to answer key initiatives like marketing spend optimization, KPI Pathway Analysis and online to offline impact analysis. These all serve to develop a robust, common understanding of your business, its opportunities, and its interactions.
Product Innovation
Using data to enhance your product offerings allows you to focus on the most critical aspects that will propel continued growth. This could include conjoint analysis to identify the best product features/price pre-market, price sensitivity analysis, or customer needs analysis, all leading to more focused product development, and more sales.
Pre-Market/Marketing Development
Injecting data & analytics into the marketing development process ensures that what you ultimately present to the marketplace has the best chance of succeeding. Competitive insights, creative/messaging pre-testing, and robust audience/segment/persona development are all key investments to ensure your marketing program is successful.
In-Market
All the good preparation in the world will not exclude a campaign from the need for optimization. Automated data visualization, brand lift studies, along with customer satisfaction and loyalty tracking are all tools that provide guidance on how to maximize your brand’s efforts, and your program’s effectiveness.
Business Enrichment
Our agency’s consulting services enhance your business across multiple fronts to provide a complete digital foundation. Our services include analytics training and program advisory, AB testing and data layer design, as well as web analytics implementations and management. An investment in business intelligence can create the kind of synergies across an organization that lead to better ROI.
Strategic Development
We use product, operational, and marketing analytics to quantify and understand your business, building and mapping a technology integration strategy to maximize technology investments. We apply advanced statistical methods to answer key initiatives like marketing spend optimization, KPI Pathway Analysis and online to offline impact analysis. These all serve to develop a robust, common understanding of your business, its opportunities, and its interactions.
Product Innovation
Using data to enhance your product offerings allows you to focus on the most critical aspects that will propel continued growth. This could include conjoint analysis to identify the best product features/price pre-market, price sensitivity analysis, or customer needs analysis, all leading to more focused product development, and more sales.
Pre-Market/Marketing Development
Injecting data & analytics into the marketing development process ensures that what you ultimately present to the marketplace has the best chance of succeeding. Competitive insights, creative/messaging pre-testing, and robust audience/segment/persona development are all key investments to ensure your marketing program is successful.
In-Market
All the good preparation in the world will not exclude a campaign from the need for optimization. Automated data visualization, brand lift studies, along with customer satisfaction and loyalty tracking are all tools that provide guidance on how to maximize your brand’s efforts, and your program’s effectiveness.