No Jerks, No Jargon

There’s a reason our client retention rate is 2X the national average and our employee retention rate is 97%. With Kindor®, we operate under the ethos that honest conversations drive genuine outcomes, transforming the way we work together. And, ultimately, win together.

jerk-free honesty

Great work isn’t just an outcome; it’s a process. It takes a willingness to be candid and have the hard conversations. But it also takes kindness, which provides the ability to have those conversations freely and without reservation. Where kindness nurtures creativity, candor sharpens it. It’s what we call Kindor. At lūquire, we believe how you work says as much about you as the work you do. Kindor is an ethos we follow to be better partners, develop the richest ideas and get the business results your brand deserves.

Our Process

we’re not just a creative partner —
we’re a business partner.

1

Friction Finding

Before you can accelerate growth, you need clarity on what’s slowing it down

1Friction Finding+

Most marketers are hindered by friction. Friction that’s hidden in a morass of competing priorities, disconnected teams and quickly changing market pressures that limit growth potential. Friction Finding starts with a data-based assessment of the frictions that exist within your business, your category and your current marketing efforts that are keeping you from fully answering to your problem. Because once we understand your friction, then we can unlock the strategy to break those barriers, maximizing your growth.

Learn more about lucid by lūquire™, our in-house growth strategy consulting group.

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2

Barrier Breaking

We build brands that move people emotionally and move experiences commercially

2Barrier Breaking+

Stop thinking about breakthrough creative and start thinking about barrier-breaking creative. Most creative briefs are designed too narrowly on simply garnering attention. But creative ideation must start with a strategy grounded in intention. It must strategically address the friction constraining the marketing results you need. It isn’t about breaking through, it’s about breaking barriers. And your barrier — your friction — is likely much more complex than simply needing attention.

3

Force Multiplying

Compounding growth across the entire ecosystem

3Force Multiplying+

Campaign executions generate maximum impact and efficiency only through the force-multiplying power of integration. In fact, brand consistency across paid, earned and owned channels can increase revenue an average of 23.4%. Regardless of what’s in scope, we pressure-test every creative idea with our entire integrated team to make sure it has the ability to perform connectedly in every channel, whether the execution is handled by us, your internal team, or an outside partner. Then we execute and optimize using lūquireIQ, our proprietary technology and insights platform.

our creative
departments

capabilities

Advertising & Design

Grounded in consumer insights and a clear creative strategy, we develop undeniable solutions to make and keep your message top of mind with your target audience.

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Strategy & Branding

A well-executed brand can be a game changer for your business. It tells your story and creates relationships with new audiences while elevating ones that already exist. We can design a compelling story that will surpass your goals.

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Data Science & Analytics

Our industry-leading value comes from combining the insights of a traditional business intelligence advisory services company with marketing analytics. Bringing those insights, along with inclusive services like AB testing, ensures that not only do you have leading insights, but expert implementation and execution.

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Media & Engagement

In today’s ever-changing media landscape, it’s vital to have a sharp media strategy and planning specialists who keep up with new technology, trends and emerging channels.

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Public Relations

It’s not enough to get their attention. It’s about what to say once you do. Consumers no longer make decisions based solely on a brand’s offering. They want to know who a brand is, why it is and what role it takes on in the community. We help tailor that story.

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partners in kindor

Truist Championship
America’s Navy
Alliance Health
Volvo
Coca Cola Consolidated
Feetures
Sullenberger
Whistle Express
Honeywell
Crescent Communities
Experience Columbus
Central Piedmont Community College
Charlotte Hornets
The Fresh Market
Major League Soccer
Pluck’d
Straightaway
Bojangle’s
Simon
Ortho Carolina
Harris Teeter
Elon
PGA of America
Visit NC
Colonial Life
RSM
First Citizens Bank
Charlotte Sports Foundation
Duke’s Mayonaise
Nucor

it starts at the top

Steve Luquire

Chairman
It all started when our founder, Steve Luquire, had an uncomfortably ambitious dream. Having grown up the son of a master plumber and a teacher, Steve understood the value of hard work. With no relevant experience, he landed a position with a graphics/printing/marketing firm in Charlotte. After 12 years, he founded his own marketing/advertising firm with two other principals. Almost 40 years later, Steve’s ambition has translated into a highly respected agency led by his son, Brooks, and comprised of talent from some of the most highly regarded agencies around the globe.

Stephanie Spicer

President
At the core of Stephanie’s work is a deep passion and a laser focus on helping clients win. Her background in brand strategy and client service is proof she can drive growth at all levels. This includes serving as a vice president for Grey in New York. There, she helped consumer brands such as Oreo, Advil, Tanqueray and Botox connect with audiences ranging from affluent boomers to millennials to moms. 

Brooks Luquire

CEO
Early in his career, Brooks learned what it meant to be a client, working for a variety of brands including the NFL, Miller Brewing Company and Bank of America. From there, he came to lūquire, where he ran the client engagement team for 11 years. Today, Brooks oversees the agency as a whole, combining his enthusiasm for team collaboration with his passion for helping clients succeed in ways they never thought possible.

Glen Hilzinger

Chief Creative Officer
Named one of the top 10 copywriters in the world by Ad Age and one of the 25 most creative people in advertising by Business Insider, Glen has spent his career creating breakthrough campaigns for a wide range of brands, from the NCAA and Minute Maid to Expedia and Amazon. Drawing on his experience with such renowned ad agencies as JWT, Doner and Leo Burnett, Glen manages lūquire’s creative department with a strong belief in multichannel platform thinking that is focused on driving results.

Ryan Lineberry

Chief Operating Officer
With a background in brand building, project management and public relations, Ryan is a strategic thinker who brings a sharp eye for detail to every project. His expertise lies in developing processes and tools to create efficiencies in agency resource management to meet clients’ needs on time and on budget.

Sarah Floyd

Head of Client Engagement
With more than 15 years of strategic brand-building experience, Sarah leads the agency’s client engagement team and is responsible for partnering closely with clients to help them achieve their loftiest business and marketing goals. Prior to joining our team, Sarah worked at McCann Erickson and The Martin Agency, where she produced national and global campaigns for brands including Mastercard, ExxonMobil and Pizza Hut.

Christina Rogers

Head of Communications
A strategic thinker with a passion for storytelling, Christina leads the creation of all content strategies and public relations initiatives. Her data-driven, user-first approach to all owned and earned channels helps ensure brand-elevating content reaches the right people, in the right ways, at the right time to further business objectives in the most meaningful ways. Christina’s professional experience includes nearly 20 years in multimedia content production and strategy.

Nichole Maggio

Head of Media
Having worked for WPP and IPG agencies, Nichole has industry experience that covers all media types and client verticals. With a passion for creative collaboration and a data-first mindset, Nichole has experience working with brands such as TJX companies, Cat’s Pride kitty litter, Cedar’s hommus, Sweet Baby Ray’s barbecue sauce, Ken’s salad dressings, Welch’s grape juice and many others.

Matt Kaupa

Head of Business Intelligence & Analytics
Matt leads lūquire’s analytics practice, delivering insights and marketing performance analysis for our clients. He’s worn many different hats throughout his career, working on digital analytics implementation, data visualization, lead generation forecasting and data mining. Matt joined us most recently from Publicis Groupe, and his varied experience includes brands such as UnitedHealthcare, Pella, Bread Financial, Ameriprise Financial and HealthPartners.

Katie Brown

Head of Business Strategy
For over 15 years, Katie has worked across corporate, nonprofit education and agency sectors. With a passion for people and storytelling, Katie has served in director of marketing and communications roles in Los Angeles and Charlotte, as well as in client service/strategy roles at Young & Rubicam, Kelton Global and UBS. In these prior roles, Katie has worked with brands including Marriott, Bloomingdales, Campbell’s, Outback, and Hertz. She is a proud graduate of Boston College.

Elisa Becker

Head of Brand & Creative Strategy
Elisa leads strategy for lūquire, combining her love of learning and research with creative thinking to solve her client’s biggest problems. She is honored to be a multiple Cannes Lions winner for her work with Sherwin-Williams, including the inaugural Creative B2B Grand Prix. With previous agency experience at Wunderman Thompson, BBDO and Periscope, Elisa has worked with brands such as Target, United Healthcare, Mazda, Intuit QuickBooks, Texaco, PEMCO Insurance, Hormel and Great Clips.