comfort is

Being uncomfortably ambitious may sound scary. But, the only thing we fear is being comfortable. Our passion is helping our clients win big without settling. The path of least resistance is our last resort. We believe the best fruit is found out on a limb.

to match


Advertising & Design

Grounded in consumer insights and a clear creative strategy, we develop undeniable solutions to make and keep your message top of mind with your target audience.

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Strategy & Branding

A well-executed brand can be a game changer for your business. It tells your story and creates relationships with new audiences while elevating ones that already exist. We can design a compelling story that will surpass your goals.

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Data Science & Analytics

Our industry-leading value comes from combining the insights of a traditional business intelligence advisory services company with marketing analytics. Bringing those insights, along with inclusive services like AB testing, ensures that not only do you have leading insights, but expert implementation and execution.

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Media & Engagement

In today’s ever-changing media landscape, it’s vital to have sharp media strategy and planning specialists who keep up with new technology, trends and emerging channels.

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Public Relations

It’s not enough to get their attention. It’s about what to say once you do. Consumers no longer make decisions based solely on a brand’s offering. They want to know who a brand is, why it is, and what role it takes on in the community. We help tailor that story.

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dreamers turned believers

Ortho Carolina
Harris Teeter
Visit NC
Colonial Life
UNCC Athletics
First Citizens Bank
Charlotte Sports Foundation
President’s Cup
National Gypsum
Duke’s Mayonaise

Some say this is our secret sauce. But, we’ll spell out the ingredients. Our blend of kindness and candor is what steams our relationships with trust and respect. In other words, we don’t cook with callousness.

it starts at the top

Steve Luquire

It all started when our founder, Steve Luquire, had an uncomfortably ambitious dream. Having grown up the son of a master plumber and a teacher, Steve understood the value of hard work. With no relevant experience, he landed a position with a graphics/printing/marketing firm in Charlotte. After 12 years, Steve founded his own marketing/advertising firm with two other principals. Almost 40 years later, Steve’s ambition has translated into a highly respected agency led by his son, Brooks, and comprised of talent from some of the most highly regarded agencies across the globe.

Brooks Luquire

Early in his career, Brooks learned what it meant to be a client, working for a variety of brands including the NFL, Miller Brewing Company and Bank of America. From there, he came to Luquire where he ran the client engagement team for 11 years. Today, Brooks oversees the agency as a whole, combining his enthusiasm for collaborating among teammates with his passion for helping clients succeed in ways they never thought possible.

Ryan Lineberry

Senior Vice President, Operations
With a background in brand building, project management and public relations, Ryan is a strategic thinker who brings a sharp eye for detail to every project. His expertise lies in developing processes and tools to create efficiencies in agency resource management to meet clients’ needs on time, and on budget.

Sarah Floyd

Senior Vice President, Director of Client Engagement
With more than 15 years of strategic brand-building experience, Sarah leads the agency’s client engagement team and is responsible for partnering closely with clients to help them achieve their loftiest business and marketing goals. Prior to joining our team, Sarah worked at McCann Erickson and The Martin Agency, where she produced national and global campaigns for brands including MasterCard, ExxonMobil and Pizza Hut.

Christina Rogers

Senior Director of Communications
Christina leads the content teams responsible for organic social media, website content and development and email marketing. Her data-driven, user-first approach to content strategy and execution helps ensure brand-elevating content reaches the right people, in the right ways, at the right times to further business objectives in meaningful ways. A strategic thinker with a passion for storytelling, her professional experience includes nearly 20 years in multimedia content production and strategy. 

Nichole Maggio

Director of Media
With experience working for WPP and IPG agencies, Nichole’s industry experience covers all media types and client verticals. With a passion for creative collaboration and a data-first mindset, Nichole’s experience includes work with brands such as TJX companies, Cat’s Pride kitty litter, Cedar’s Hommus, Sweet Baby Ray’s Barbecue Sauce, Ken’s Salad Dressings, Welch’s Grape Juice, and many others.

Matt Kaupa

Director of Analytics
Matt leads Luquire’s analytics practice, delivering insights and marketing performance analysis for our clients. He’s worn many different hats throughout his career, working on digital analytics implementation, data visualization, lead generation forecasting and data mining. Joining us most recently from Publicis Groupe, his varied experience includes brands such as UnitedHealthcare, Pella, Bread Financial, Ameriprise Financial and HealthPartners.

Katie Brown

Director of Business Strategy
For over 15 years, Katie has worked across corporate, non-profit education, and agency sectors. With a passion for people and storytelling, Katie has served in Director of Marketing & Communications roles in Los Angeles and Charlotte, as well as in client service/strategy roles at Young & Rubicam, Kelton Global and UBS. In these prior roles, Katie has worked with brands including Marriott, Bloomingdales, Campbell’s, Outback, and Hertz. She is a proud graduate of Boston College.

Elisa Becker

Director of Strategy
Becker leads strategy for Luquire, combining her love of learning and research with creative thinking to solve her client’s biggest problems. Becker is honored to be a multiple Cannes Lions winner for her work with Sherwin-Williams, including the inaugural Creative B2B Grand Prix. With previous agency experience at Wunderman Thompson, BBDO & Periscope, Becker’s worked with brands such as Target, United Healthcare, Mazda, Intuit Quickbooks, Texaco, PEMCO Insurance, Hormel & Great Clips.