Advertising & Design
How do you bring your marketing strategy or brand essence to life with work that is both meaningful and memorable?
About Us
Meet Curiosity
We are an advertising and PR agency. We are curiosity evangelists. We are a collection of industry experts who approach every opportunity with the belief that the best questions are the ones with no obvious answers.
What is our expertise?
What’s notable about our client experience?
The diversity of our client experience is one of our greatest strengths. The questions we answer in one category help us uncover insights that are surprisingly relevant to other seemingly unrelated categories.
Who’s your senior leadership team?
Brooks Luquire
CEO
With 20 years of marketing experience at a variety of brands from Miller Brewing to the Carolina Panthers, Brooks manages all aspects of the client service department and its contributions to the agency as a whole. Brooks combines an enthusiasm for collaborating with teammates with his passion for helping clients succeed.
What gets you excited to come to work? “Just knowing it’s a new day and we get to start fresh. I love getting creative in how we solve not only our clients’ business problems, but also their business opportunities. And it’s a thrill to do it with our team members who genuinely enjoy those challenges – and for me, that includes my father which is pretty cool.”
What are you curious about? “What happens if you get in a spaceship and you blast off straight from earth and you keep going – where do you go? If you could live forever, does it just keep going infinitely? I’m also intrigued by the constantly changing dynamic of how you meet people where they are with a message to capture their attention. Maybe one day, that message will appear on that spaceship heading to who knows where.”
Stephanie Spicer
President
Stephanie’s work ensures client brands and communications are rooted in a deeper understanding of business needs, target insights and category landscapes. Her proven track record of developing growth-driving strategies for brands at every stage includes serving as a vice president for Grey in New York, where she helped consumer brands such as Oreo, Advil, Tanqueray and Botox connect with audiences ranging from affluent boomers to millennials to moms.
What gets you excited to come to work? “Our industry never stops changing, our clients‘ businesses never stop evolving, and I get to collaborate with a team that never wants to settle for ‘good enough’. It’s fun.”
What are you curious about? “I mean, everything. But if I had to pick one main thing, it would be people and what makes them tick. What motivates them to act the way they act, to choose one brand over another, to prioritize a certain experience or download a certain paper. What are the biases that influence their behavior and how can we use them?“
Steve Luquire
Chairman
Steve founded Luquire George Andrews in 1984 as an integrated advertising/graphics company, based on a philosophy of trust. Trust for both clients, and employees alike. The industry has changed and evolved dramatically since then, but not the concept of being a company filled with people of character, committed to an environment of exceptional creativity, integrity and fairness.
What gets you excited to come to work? “One of the most enjoyable and challenging components of our job is how each and every day presents new challenges and opportunities. Never the same. The only thing consistent is the lack of consistency. I have many friends who say, “You have the most interesting job.” It’s not always a picnic, but there’s always plenty of great food! Almost 14,000 days on the job, no two ever alike, and loving getting up each and every morning. Energizing!”
What are you curious about? “As CEO, I have always studied how to build the best teams. Curiosity around what motivates staff and clients has been a driving force in the development of LGA. The ever-changing landscape of our industry demands curious minds that challenge the norms and embrace our evolutionary environment.”
Glen Hilzinger
Chief Creative Officer
Named one of the top 10 copywriters in the world by Ad Age, and one of the 25 most creative people in advertising by Business Insider, Glen has spent his career creating breakthrough campaigns for a wide range of brands, from GMC and Minute Maid to Expedia and Amazon. Drawing on his experience with such renowned ad agencies as JWT, Doner and Leo Burnett, Glen manages Luquire’s creative department with a strong belief in multichannel platform thinking that is focused on driving results.
What gets you excited to come to work? “I was born with two left feet and two right brains. I can’t dance, I can’t sports, I can’t math. But give me a client with a marketing problem to solve, a strategic insight to uncover, or a headline to write, and I couldn’t be happier. Using creativity to help clients achieve results, that’s what gets me excited. If only my kids needed help with advertising homework instead of math.”
What are you curious about? “A better question: What am I not curious about? I’m fascinated by new advertising technologies. I love reading about the advancements of space travel. And I’m obsessed with figuring out how to create the next great charcuterie board.”
Sonia Grunbaum
Senior Vice President / Business Development
With nearly 20 years of business development experience, Sonia’s impressive track record includes managing pitches resulting in millions of dollars in revenue from clients in categories such as retail, restaurant, financial services, entertainment, automotive and healthcare, among others.
What gets you excited to come to work? “I get excited about what could be. We work in an industry where ideas are the currency, and the possibilities are endless. Our talented team at Luquire is full of visionaries helping our clients define their future with brilliant ideas and data to back it up. There is nothing more exciting than that.”
What are you curious about? “Feelings and beliefs. If you understand how people feel and what they believe in, you will always find a way to connect with them in a meaningful way.”
Jonathan Zajicek
Vice President / Director of Analytics & Performance
Jonathan oversees Luquire’s analytics efforts, working across a variety of technology platforms to measure effectiveness and optimize performance for client campaign. Having served most recently as Chief Analytics and Performance Officer at DRUM Agency, Jonathan also built the analytics department at Havas Chicago, and led digital transformation programs for Big Four consulting firm EY.
What gets you excited to come to work? “Helping people. Every day is an opportunity to make an impact on someone’s work and life. To make things easier, to deliver an insight, to support, all things that I use my skills to do that help the people I work with and my clients.”
Barry Finkelstein
Senior Vice President / Director of Public Relations
Having established himself at such firms at Omnicom’s FleishmanHillard and Publicis’ MSL, Barry has more than 30 years of experience on a broad range of organizations. A graduate of the University of Florida, Barry has served on the Advisory Council for the school’s College of Journalism and Communications, and as a board member of the Georgia, South Carolina, Pittsburgh and Charlotte chapters of the Public Relations Society of America.
What gets you excited to come to work? “I’d have to say the opportunity to collaborate with people who support me, inspire me, challenge me and teach me each and every day. Because of the talented people I’m surrounded by, my work is as interesting to me today as when I first started my career.“
What are you curious about? “I’ve always been curious about how things work. Had I not majored in journalism – and maybe if I was better at math – I might have been an engineer of some sort because I’m very analytical. Applied to my job, that makes me intensely curious about why people think or do certain things, and how we as communicators can use various tools and talents to shape people’s beliefs and behaviors.”