lūquire

With 20 years of marketing experience at a variety of brands from Miller Brewing to the Carolina Panthers, Brooks manages all aspects of the client service department and its contributions to the agency as a whole. Brooks combines an enthusiasm for collaborating with teammates with his passion for helping clients succeed.

What gets you excited to come to work? “Just knowing it’s a new day and we get to start fresh. I love getting creative in how we solve not only our clients’ business problems, but also their business opportunities. And it’s a thrill to do it with our team members who genuinely enjoy those challenges – and for me, that includes my father which is pretty cool.”

What are you curious about? “What happens if you get in a spaceship and you blast off straight from earth and you keep going – where do you go? If you could live forever, does it just keep going infinitely? I’m also intrigued by the constantly changing dynamic of how you meet people where they are with a message to capture their attention. Maybe one day, that message will appear on that spaceship heading to who knows where.”

With more than 20 years of media planning and buying experience, Lisa’s category expertise includes retail, government, tourism, quick service restaurants, financial services, packaged goods, automotive and healthcare among others. A true traditional/digital hybrid, Lisa has worked for such renowned media shops as Havas, TBWA\Chiat\Day and most recently as head of all of VMLY&R North America.

What gets you excited to come to work? “I look at every client’s media strategy as an intricate puzzle needing to be solved, and my role is to tie all information together and solve the puzzle – like a Rubik’s cube. I get very excited when I’ve delivered an impactful creative media solution that delivers desired outcomes.”

What are you curious about? “I’m always reading about what’s next, so for me it would be current marketing trends and their impact on advertising and our clients‘ business. You’ll find me glued to announcements from CES, SXSW and the Upfronts.”

Jonathan oversees Luquire’s analytics efforts, working across a variety of technology platforms to measure effectiveness and optimize performance for client campaign. Having served most recently as Chief Analytics and Performance Officer at DRUM Agency, Jonathan also built the analytics department at Havas Chicago, and led digital transformation programs for Big Four consulting firm EY.

What gets you excited to come to work? “Helping people. Every day is an opportunity to make an impact on someone’s work and life. To make things easier, to deliver an insight, to support, all things that I use my skills to do that help the people I work with and my clients.”

Having established himself at such firms at Omnicom’s FleishmanHillard and Publicis’ MSL, Barry has more than 30 years of experience on a broad range of organizations. A graduate of the University of Florida, Barry has served on the Advisory Council for the school’s College of Journalism and Communications, and as a board member of the Georgia, South Carolina, Pittsburgh and Charlotte chapters of the Public Relations Society of America.

What gets you excited to come to work? “I’d have to say the opportunity to collaborate with people who support me, inspire me, challenge me and teach me each and every day. Because of the talented people I’m surrounded by, my work is as interesting to me today as when I first started my career.“

What are you curious about? “I’ve always been curious about how things work. Had I not majored in journalism – and maybe if I was better at math – I might have been an engineer of some sort because I’m very analytical. Applied to my job, that makes me intensely curious about why people think or do certain things, and how we as communicators can use various tools and talents to shape people’s beliefs and behaviors.”

Stephanie’s work ensures client brands and communications are rooted in a deeper understanding of business needs, target insights and category landscapes. Her proven track record of developing growth-driving strategies for brands at every stage includes serving as a vice president for Grey in New York, where she helped consumer brands such as Oreo, Advil, Tanqueray and Botox connect with audiences ranging from affluent boomers to millennials to moms. 

What gets you excited to come to work? “Our industry never stops changing, our clients‘ businesses never stop evolving, and I get to collaborate with a team that never wants to settle for ‘good enough’. It’s fun.”

What are you curious about? “I mean, everything. But if I had to pick one main thing, it would be people and what makes them tick. What motivates them to act the way they act, to choose one brand over another, to prioritize a certain experience or download a certain paper. What are the biases that influence their behavior and how can we use them?“