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Luquire Wins AAF’s Best of Show For Second Year in a Row

After a year full of uncertainty, one thing is certain: Luquire answered the American Advertising Awards’ call to create in the chaos, earning Best of Show and 13 other honors in the AAF Awards, the advertising industry’s largest and most representative competition. 

In fact, Luquire actually earned more awards than the number of entries submitted, thanks to picking up three Special Judges Awards for excellence in their respective categories.  

Diving headfirst into the unfamiliar terrain of the COVID-19 crisis, Luquire’s “Count on Me NC” campaign on behalf of Visit North Carolina was awarded Best in Show for its fully integrated, cross-platform messaging that united travel, tourism and hospitality entities across the state in the fight to stop the coronavirus spread. 

The widely successful campaign also earned Best of Copywriting in Out-of-Home & Ambient Media and Guerrilla Marketing; a Gold Award in Guerilla Marketing; a Gold Award in Regional/National Television Commercial; a Gold Award in Integrated Advertising Campaigns; a Silver Award in Outdoor Boards; a Silver Award in Regional/National Television Commercial; and a Silver Award in Out-Of-Home for Mass Transit/Airlines. 

Luquire also won awards for three other client campaigns. Our “Measure Never. Drill Once.” print ad promoting National Gypsum’s GridMarX Drywall won a Silver Award for Print Advertising, Magazine Advertising with a Full Page or Less. The “Tire Prose” social media campaign for automotive repair brand Tire Pros earned a Silver Award for Social Media Campaigns. 

And, the “100% Teen, 0% Cancer” campaign promoting First Citizen Bank’s partnership with Teen Cancer America won a Silver Award for Corporate Social Responsibility Print Advertising. 

In addition to outstanding client campaigns, Luquire also earned honors for two of its own promotional efforts.  

Seizing on the opportunity presented by International Women’s Day to showcase the inspiring and iconic women that make up Luquire, the agency scrambled its letters to read “GAL,” and was awarded the Mosaic Award for Corporate Social Responsibility Marketing and a Silver Award for Marketing & Specialty Advertising. 

And, wanting to spread all of the holiday cheer with none of the holiday germs, Luquire broke with its tradition of sending clients, family and friends tins of pistachios and instead sent them a link to peacestachios.com, which awarded all recipients some much-needed Zen and earned Luquire a Silver Award in Advertising Industry Self-Promotion.  

“To achieve this level of recognition following a year of such uncertainty is extra, extra special,” said Luquire Chief Creative Officer Glen Hilzinger. “Most rewarding is the fact that every single person in our agency touched these projects in one form or another. We banded together to push for greatness and, because we were able to shoulder the work as one team, we achieved it.” 


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