Duke’s Y’all-Stars
To expand the rabid fanbase of Duke’s Mayo, we turned to another rabid fanbase. College football fans. With a season-long activation, we brought the two together and gave them plenty to cheer about, generating nearly 500 million total impressions.
case study
![](https://luquire.com/wp-content/uploads/2022/02/Dukes-YallStars-01-5.png)
![](https://luquire.com/wp-content/uploads/2022/02/Dukes-YallStars-03-2.png)
event branding & logo design
![](https://luquire.com/wp-content/uploads/2022/02/Dukes-YallStars-02-1.png)
vehicle wrap
![](https://luquire.com/wp-content/uploads/2022/02/Dukes-YallStars-04-1.png)
![](https://luquire.com/wp-content/uploads/2022/02/Dukes-YallStars-05-1.png)
giveaway design & production
![](https://luquire.com/wp-content/uploads/2022/02/Dukes-YallStars-06-1.png)
![](https://luquire.com/wp-content/uploads/2022/02/Dukes-YallStars-07-1.png)
giveaway design & production
![](https://luquire.com/wp-content/uploads/2022/02/Dukes-YallStars-08.png)
social media
social