Most marketers have big ideas that need support funding, backing by senior management, or buy-in from the sales team or other departments. But often when their ideas get questioned, they lose confidence and give up. That’s not the response of innovators, entrepreneurs and idealists. On NPR’s weekly podcast How I Built This, founders of some … Breathing life into your big ideas
Just as good wine is created from quality grapes and a refined process, good websites are built from a deep understanding of a brand, knowledge of a site’s users and a well-honed development process. LGA used this recipe to build the new North Carolina Wine & Grape Council website. The previous site, pictured below, lacked … New NCWine.org invites visitors to escape to wine country
Making a difference for clients and in the community is a goal for the entire LGA team, but one team member took that mission to a new level on a recent family vacation. Joe Tolley, associative creative director and art director, and his family had a less-traditional spring break this year. The family of four … LGA employee, family volunteer in Guatemala orphanage
In a recent talk to the agency, LGA client and Snyders-Lance CMO Rod Troni outlined how the company leans heavily on curiosity to meet the evolving needs and opportunities of the snack food market. “Consumers want to snack better, so we give them better snacks,” said Rod, who oversees a $2.5 billion portfolio of brands … Understanding shifting trends and the power of curiosity
Building on past success promoting the PURPLE family of high-performance drywall products, which included product donations to several renovation shows on HGTV and sponsoring DIY Networks Blog Cabin Giveaway, LGA recently shifted its approach by leveraging a critical insight: consumers don’t relate to building products, but they’re interested in the home improvement projects those products … Insight-driven strategy yields gains for PURPLE drywall
We’ve all done it. Whether it’s buying the latest smartphone or seeing the movie that’s getting all the Oscar hype, with all the trending information being pushed at us these days it’s easier than ever to follow the crowd. Marketers are especially susceptible to what’s come to be known as Shiny Object Syndrome: the tendency … SOS: managing the siren song of social media