Yes, we all know: cookies are going away. For years now, headlines have announced the shift, with all sorts of warnings and forebodings. How is this still making headlines? In fact, we’re not sure it needed that much attention to begin with – here’s why. Quick recap of the state of things: Major web browsers … Why cookie-less marketing is pretty sweet
One month after its July 5 launch, Meta reported that Threads – its microblogging app designed to compete head-to-head with Twitter, now called “X” –lost 80% of its daily active users and activity flatlined to an average of 2.4 minutes a day. Almost three months later, Instagram chief Adam Mosseri addressed the performance of the … Three Reasons Why Threads Wasn’t a Runaway Success
Because AI-powered tools and tactics enable granular insights and personalized marketing, businesses need to determine when to focus on the trees, and how best to grow the forest. At a glance: _________ In the competitive landscape of the building industry, where the need to generate leads and nurture customer relationships over time is exacerbated by … Avoid losing the forest for the trees: personalized marketing in the building industry