Marketers: Time to up your Esports game
Organized competition, honed skills, coaches, spectators and commentators – the world of Esports has more in common with traditional sports than you may think. A $1.7B global industry, gaming and Esports draws a highly engaged, younger audience and, as in traditional sports, there is great opportunity for brands to participate. In this episode, Lisa talks … Marketers: Time to up your Esports game