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Luquire Announces Leadership Changes

Co-founder Steve Luquire takes on chairman’s role, names Brooks Luquire CEO and Stephanie Spicer president

CHARLOTTE, N.C., (Dec. 8, 2021) – Luquire George Andrews today ushered in a new era with the announcement of its new leadership structure for the Charlotte-based integrated marketing agency. After 37 years at the helm, co-founder Steve Luquire is ascending to the role of chairman to make way for his son, Brooks Luquire, to become CEO while Stephanie Spicer becomes president of the 55-person, independently owned shop.

“This is the perfect time to acknowledge the contributions Brooks and Stephanie have made over the past decade or so while putting them in position to drive Luquire toward continued success and growth,” said Steve Luquire, who will now offer strategic guidance while allowing the new CEO and president to assume day-to-day management duties. “They have helped put in place the people, processes and technology for us to be at the forefront of marketing creativity and innovation, and I’m confident their combined leadership will propel us to an even brighter future.”

Brooks Luquire, who had been the firm’s senior vice president and director of client engagement, joined the agency 13 years ago after holding marketing roles with MillerCoors, Bank of America and the Carolina Panthers. In assuming the role of CEO he will be primarily responsible for the company’s business performance, directing the agency’s operations, talent management and business development efforts.

“I’m humbled to step into this role and not only lead this company that bears our family name,” said Brooks Luquire, 43,” but to represent the talented men and women who do such inspiring work and make it so much fun each and every day. And I’m excited to partner on this journey with Stephanie, whose strategic gifts will continue to be a tremendous asset for us.”

Spicer has worked with the firm nearly 10 years, most recently as senior vice president and director of strategy. Her impressive background includes prior work for two renowned agencies in New York – Grey Worldwide and FCB – as well as The Ad Council. As president, she will oversee all of the agency’s client work and service offerings including creative development, media strategy and execution, public relations, digital development, social media and content creation.

“I’m especially grateful to Steve and Brooks for the opportunities to grow as a leader during my time at Luquire,” said Spicer, 41. “I’m also fortunate to be surrounded by incredibly talented people throughout the agency, including an executive leadership team comprised of some of the smartest and most experienced people in this creative business.”

Luquire Leadership Changes

Steve Luquire, 73, founded the agency in 1984 with his partners Tom George and Clay Andrews, who retired in 1993 and 2007, respectively. In the ensuing years the firm became synonymous with its gregarious leader – so much so that he reluctantly agreed to rebrand the agency “Luquire” earlier in 2021 to reflect how most clients and others refer to the company.

Over the years the firm has done award-winning work for dozens of top brands in their respective categories – including Atrium Health, BB&T, Bojangles, Colonial Life, First Citizens Bank, Novant Health, National Gypsum Co., Piedmont Natural Gas, RSM, UNC Charlotte and Visit North Carolina – through a robust combination of breakthrough creativity, advanced analytical and strategic skills, flawless execution and dedication to exceeding client expectations.

Luquire has also been aligned with some of the signature moments in Charlotte and the surrounding region, from landing the NFL’s Carolina Panthers and presenting the NCAA Men’s and Women’s Final Four tournaments to showcasing the city when it hosted the 2012 Democratic National Convention. Today Luquire competes on a national stage, serving clients across the country with a talent pool that is just as geographically diverse – roughly 10 percent of its workforce resides outside the Charlotte metro area, allowing it to truly recruit the best and brightest available.

“The business has evolved dramatically over the lifespan of our company, and the pandemic has certainly accelerated some of those changes,” notes Steve Luquire. “With our new leadership team, we’re exceptionally well-positioned to capitalize on all the opportunities this new environment presents. In my 37 years with this company, I don’t think I’ve ever been more excited about our future or the talent within our agency.”


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