August 2, 2023
Luquire to Partner with Insight Solutions Powerhouse Sympler
Luquire, a leading independent integrated communications agency built to serve clients with uncomfortably ambitious goals, today announced a strategic partnership with qual guru Sympler to provide breakthrough consumer insights for the agency’s clients.
As Luquire’s selected Insight Solutions partner, Sympler will arm the Charlotte-based firm with an arsenal of powerful and revealing insights, enabling unexpected ideas and bigger-than-expected wins for its growing roster of blue-chip clients that include Bojangles, First Citizens Bank, RSM, and Visit North Carolina.
“This partnership was a no-brainer,” said Luquire President Stephanie Spicer. “Sympler’s methodology pushes beyond the comfortable and predictable, and provides our clients with rich, unexpected insights in record time.”
Sympler employs conversational technology in the chat environments of Snapchat, Instagram, and Facebook Messenger to reveal rich, candid truths about people with the scale and speed of quantitative research and the intimacy of ethnography. Participants offer more candid insights than traditional methods because of their comfort with these online environments, and Sympler helps clients use intuition and empathy to uncover a deeper understanding of their audiences.
Alexander Kane, co-founder of Sympler, said, “The dry, linear approach to research yields the same old answers. When we shake things up, new dimensions of humans show up. Luquire’s attitude and creativity align perfectly with our mission to go beyond surface-level answers, revealing a truer understanding of consumers’ beliefs and motivations.”
Luquire’s partnership with Sympler is particularly timely as the 39-year-old agency is in the midst of a total transformation with new leadership, a new vision, and significantly enhanced talent and capabilities. The firm had one of its best years ever in 2022 and is on pace to surpass that performance this year having onboarded several new clients, all of which can benefit from the deeply meaningful insights the Sympler platform can offer. “We help clients win by pushing them out of their comfort zones to unexpected approaches for achieving their most ambitious goals,” added Spicer. “Sympler will equip us with the intelligence to uncover hidden truths and fuel outside-the-box solutions that are designed to exceed our clients’ loftiest expectations.”