April 17, 2019
New clients bring new opportunities
Spring is in full spring, and new LGA clients are popping up as often as the flowering blooms on Charlotte’s beautiful trees.
Johnson C. Smith University, Charlotte’s much-admired historically black research university, has engaged us to help promote the school’s unique approach to helping disadvantaged students overcome that opportunity gap and break the cycle of poverty. Our early work includes supporting this spring’s inauguration event celebrating the one-year anniversary of JCSU President Clarence D. Armbrister’s arrival.
Dogwood Health Trust is working with us to introduce and build a brand position for the new nonprofit organization, whose purpose is to dramatically improve the health and well-being of all people and communities of Western North Carolina. Duties are expected to include brand strategy, public and community relations, web development, social media and a host of other creative deliverables.
Tweetsie Railroad has tapped our expertise to increase awareness and visitation for the beloved tourist destination in Blowing Rock, North Carolina. Our work will include media relations, experiential activations and other marketing communications aimed at families living within a 250-mile radius of the park, which boasts two historic steam locomotives, an array of rides, entertainment and other attractions.