Public Relations
It’s not about getting their attention. It’s about what to say once you do. Consumers no longer make decisions based solely on a brand’s product or offering. They want to know who a brand is, why it is, and what role it takes on in its community.
Crisis & Issues Management
From conducting an audit of potential liabilities to developing a customized crisis communications plan, including mock crisis exercises, our team works to ensure your communications channels, teams and resources are prepared for the worst. And when an issue does occur, our experts act quickly, stepping in remotely or onsite, 24/7 if necessary, to work on messaging and strategy. We also leverage our in-house social media arm to speak to audiences across a brand’s owned platforms and help turn a social media crisis into a controlled messaging opportunity.
Community Relations
More and more consumers want to do business with brands they feel good about. As one of North Carolina’s leading public relations firms, we’re experts at creating strategic communication opportunities for organizations to express their values through community involvement initiatives ranging from grassroots partnerships to issues-based or philanthropic community efforts.
Media Relations
Good media relations takes more than press kits and press releases (though don’t worry, we do those in our sleep). It’s about building and nurturing relationships with all types of media, and proactively telling stories that will resonate with their audiences . . . and achieve our clients’ objectives.
Influencer Marketing
Our team works with influencers across a variety of industries to amplify and reinforce the right messages for brands.
Branded Experiences
We bring brands to life in ways that are unexpected for users. And rather than going for 15 minutes of fame, our in-market and target market activations are part of rich, cross-media storytelling campaigns.
Event Planning And Management
Great events don’t happen by accident. They’re the product of careful planning, a dash of creativity, and flawless execution. Our experienced team know all the ins and outs of producing fantastic gatherings, from site selection and vendor management to theming, content development, and audience engagement.
Internal/Employee Communications
Often overlooked, strategic internal communications can be critical to ensuring your workforce is informed, motivated and committed to your organization’s mission. Our experts devise effective strategies, craft compelling messages, and prescribe a host of platforms for connecting with associates of all kinds to keep everyone moving in the right direction.
Spokesperson Training
Our training prepares clients to serve as successful spokespersons when interacting with media. From workshops for small groups to intensive one-on-one training, we start with the rules of engagement and drill down to key message delivery, reinforced by videotaped mock interviews with our team of former print and broadcast journalists.
Editorial Writing
A lot of companies are selling more than products or services; they’re selling ideas, and top executives can be a great vehicle for expressing an organization’s point of view. Our seasoned journalists know how to identify compelling topics and craft effective content, from articles, and op-eds to thought leadership pieces, then place them in the publications and online forums that will connect with your key stakeholders.
Speechwriting/Executive Communications
Leadership can’t thrive in a vacuum. Our team helps senior executives express their views through speeches, presentations, and other content aimed at garnering support from both internal and external audiences.
Crisis & Issues Management
From conducting an audit of potential liabilities to developing a customized crisis communications plan, including mock crisis exercises, our team works to ensure your communications channels, teams and resources are prepared for the worst. And when an issue does occur, our experts act quickly, stepping in remotely or onsite, 24/7 if necessary, to work on messaging and strategy. We also leverage our in-house social media arm to speak to audiences across a brand’s owned platforms and help turn a social media crisis into a controlled messaging opportunity.
Community Relations
More and more consumers want to do business with brands they feel good about. As one of North Carolina’s leading public relations firms, we’re experts at creating strategic communication opportunities for organizations to express their values through community involvement initiatives ranging from grassroots partnerships to issues-based or philanthropic community efforts.
Media Relations
Good media relations takes more than press kits and press releases (though don’t worry, we do those in our sleep). It’s about building and nurturing relationships with all types of media, and proactively telling stories that will resonate with their audiences . . . and achieve our clients’ objectives.
Influencer Marketing
Our team works with influencers across a variety of industries to amplify and reinforce the right messages for brands.
Branded Experiences
We bring brands to life in ways that are unexpected for users. And rather than going for 15 minutes of fame, our in-market and target market activations are part of rich, cross-media storytelling campaigns.
Event Planning And Management
Great events don’t happen by accident. They’re the product of careful planning, a dash of creativity, and flawless execution. Our experienced team know all the ins and outs of producing fantastic gatherings, from site selection and vendor management to theming, content development, and audience engagement.
Internal/Employee Communications
Often overlooked, strategic internal communications can be critical to ensuring your workforce is informed, motivated and committed to your organization’s mission. Our experts devise effective strategies, craft compelling messages, and prescribe a host of platforms for connecting with associates of all kinds to keep everyone moving in the right direction.
Spokesperson Training
Our training prepares clients to serve as successful spokespersons when interacting with media. From workshops for small groups to intensive one-on-one training, we start with the rules of engagement and drill down to key message delivery, reinforced by videotaped mock interviews with our team of former print and broadcast journalists.
Editorial Writing
A lot of companies are selling more than products or services; they’re selling ideas, and top executives can be a great vehicle for expressing an organization’s point of view. Our seasoned journalists know how to identify compelling topics and craft effective content, from articles, and op-eds to thought leadership pieces, then place them in the publications and online forums that will connect with your key stakeholders.
Speechwriting/Executive Communications
Leadership can’t thrive in a vacuum. Our team helps senior executives express their views through speeches, presentations, and other content aimed at garnering support from both internal and external audiences.