Building on the successful launch of OrthoCarolina’s “A Better Choice” rebrand last fall, the Luquire team created the humorous “The Better Choice” campaign. Our scripts garnered the attention of Mike Bernstein, famed “Saturday Night Live” director and key ingredient to bring our campaign to life. “A lot of brands and agencies don’t dabble in comedy, … What drew an SNL director to our orthopedics campaign
Building on the successful launch of OrthoCarolina’s “A Better Choice” rebrand last fall, and armed with robust insights on how OrthoCarolina, one of the nation’s leading orthopedic and sports medicine providers, could stand out in a cluttered healthcare marketing category, the Luquire team created the humorous “The Better Choice” campaign, which hit airwaves this week. … Luquire nabs SNL director for humor-driven healthcare marketing campaign
For the third year in a row, Bojangles launched a limited-time-only, special Big Bo Box to benefit Folds of Honor, a national nonprofit providing educational scholarships to families of the fallen or disabled military. The organization recently expanded its mission to now include the families of fallen or disabled first responders, in addition to the … Luquire spearheads Bojangles’ annual ‘Folds of Honor’ campaign for veteran support