Mike Bernstein

What drew an SNL director to our orthopedics campaign

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Building on the successful launch of OrthoCarolina’s “A Better Choice” rebrand last fall, the Luquire team created the humorous “The Better Choice” campaign. Our scripts garnered the attention of Mike Bernstein, famed “Saturday Night Live” director and key ingredient to bring our campaign to life. “A lot of brands and agencies don’t dabble in comedy, … What drew an SNL director to our orthopedics campaign

Luquire nabs SNL director for humor-driven healthcare marketing campaign

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Building on the successful launch of OrthoCarolina’s “A Better Choice” rebrand last fall, and armed with robust insights on how OrthoCarolina, one of the nation’s leading orthopedic and sports medicine providers, could stand out in a cluttered healthcare marketing category, the Luquire team created the humorous “The Better Choice” campaign, which hit airwaves this week.   … Luquire nabs SNL director for humor-driven healthcare marketing campaign