The Better Chooice

What drew an SNL director to our orthopedics campaign

Building on the successful launch of OrthoCarolina’s “A Better Choice” rebrand last fall, the Luquire team created the humorous “The Better Choice” campaign. Our scripts garnered the attention of Mike Bernstein, famed “Saturday Night Live” director and key ingredient to bring our campaign to life. “A lot of brands and agencies don’t dabble in comedy, What drew an SNL director to our orthopedics campaign