Get Back to a Better Place
Even as the pandemic’s travel restrictions lifted, visitors were still cautious about traveling. It wouldn’t be enough to show them where to go. We had to remind them why. And travel they did, with the campaign’s return on investment per media dollar spent reaching a remarkable 32 to 1.
broadcast
![](https://luquire.com/wp-content/uploads/2022/06/mockup-VisitNC-GBTABP-06-3.png)
print
![](https://luquire.com/wp-content/uploads/2022/06/mockup-VisitNC-GBTABP-05-3.png)
print
paid social
organic social click-through to website & partner content
interactive print