Get Back to a Better Place

Even as the pandemic’s travel restrictions lifted, visitors were still cautious about traveling. It wouldn’t be enough to show them where to go. We had to remind them why. And travel they did, with the campaign’s return on investment per media dollar spent reaching a remarkable 32 to 1.

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      broadcast
      print
      print
      paid social
      organic social click-through to website & partner content
      interactive print