Advertising | PR | Digital
Our results come from a tenacious curiosity about our clients’ businesses. Where others will claim to have all the answers, we think it’s more important to have all the questions. It’s the questions that uncover human insights, mine for competitive advantages, and inspire the solutions that grow our clients’ bottom lines.
Luquire hires Matt Kaupa, former Publicis Groupe exec, as Director of Analytics to manage agency’s data visualization, dashboard creation and lead generation efforts
Luquire’s “Drive-Thru Vacations” campaign for client Visit NC honored with two Mercury Awards from the National Council of State Tourism Directors at ESTO 2022.
Luquire shares tips for utilizing Meta’s latest collaborative options to expand reach and engagement for your brand
These are the award-winning results of our curiosity: talking walls, smoking billboards, and a dog travel agent among others.
Ambient • Social Media • Web Design
To encourage travel during the pandemic, we promoted destinations that people could enjoy from the safety of their vehicles. Spending zero dollars to promote the campaign, we garnered $150,000 worth of earned media in just three months.
Digital • Media • Strategy • Video
We did it by finding someone other than contractors to talk about PURPLE drywall – someone so intriguing that the advertising campaign resulted in significant B2B and B2C growth.
Media • Public Relations • Strategy
We created a buzz-building outdoor board that used one of basketball’s most iconic rituals to capture the city’s attention, garnering over 33 million earned media impressions.
Content • Digital • Social Media • Strategy
With a little digging, we learned that 45% of travelers bring their dogs with them. That led us to an innovative effort to cater vacation travel to dogos and their hoomans, garnering over 30 million organic impressions.
broadcast • Digital • Experiential • Media
We did it by partnering with North Carolina’s DHHS, NCRLA and NC State University to develop a marketing campaign that cut through the infodemic noise, resulting in 75% of survey respondents being more likely to wear a mask.
Digital • Social Media • Strategy • Video
We did it by letting everyone in on the joke from the start. Not only did we get national attention during a global pandemic, our April Fool’s “prank” created engagement levels that broke records for the brand.
We examine what’s happening today, and what effect it could have on your business.
We ask what’s coming next, and explore how it could impact your business in the future.