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We are an independent, integrated, full-service marketing agency. While some companies want to make noise, we’re here to break the sound barrier. Our solutions focus on taking bottom lines to the top with unconventional thinking.
Harris Teeter, a grocery chain that started in North Carolina but is expanding rapidly, hadn’t rebranded in decades. But when they did, they reached out to us. In turn, we created “In Food With Love”. While anyone can be in love with how something tastes, only a few are truly in love with every aspect of the food business. Here, your inner hostess can’t help but feel inspired.
Breaking out of the broken bone category required doing something OrthoCarolina has never done before: be funny. Humor drove huge results including 21,000 click-to-call leads and 13 million video views.
To encourage travel during the pandemic, we promoted destinations that people could enjoy from the safety of their vehicles. Spending zero dollars to promote the campaign, we garnered $150,000 worth of earned media in just three months.
Even as the pandemic’s travel restrictions lifted, visitors were still cautious about traveling. It wouldn’t be enough to show them where to go. We had to remind them why. And travel they did, with the campaign’s return on investment per media dollar spent reaching a remarkable 32 to 1.
To expand the rabid fanbase of Duke’s Mayo, we turned to another rabid fanbase. College football fans. With a season-long activation, we brought the two together and gave them plenty to cheer about, generating nearly 500 million total impressions.
We created a buzz-building outdoor board that used one of basketball’s most iconic rituals to capture the city’s attention, garnering over 33 million earned media impressions.