The Better Choice
Breaking out of the broken bone category required doing something OrthoCarolina has never done before: be funny. Humor drove huge results including 21,000 click-to-call leads and 13 million video views.
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for the
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ambit
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We exist to help our clients reach their biggest goals. The kinds of goals that can transform brands and raise the category bar. But big dreams don’t start in a comfort zone. By pushing boundaries through our proprietary tools and methodology, we emerge with unexpected ideas and bigger-than-expected wins for our clients. Brands don’t succeed by playing it safe and neither do we. Bring us your most audacious goals. The kind that make us all uncomfortable. And together, we can lasso the moon.
whoquire?
luquire
We are an independent, integrated, full-service marketing agency. While some companies want to make noise, we’re here to break the sound barrier. Our solutions focus on taking bottom lines to the top with unconventional thinking.
what overachieving looks like.
In Food With Love
Harris Teeter isn’t just for those who are in love with food. It’s for those who are “In Food With Love.” So, what’s the difference? It’s a shared mindset between Harris Teeter and their customers. While anyone can be in love with how something tastes, only a few are truly in love with making food special.
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Make It Your Nature
To encourage those visiting North Carolina’s natural spaces to take better care, Outdoor NC has adopted the Leave No Trace Principles. With a reminder to Make It Our Nature, we showed how and why it’s best to behave in the great outdoors.
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Get Back to a Better Place
Even as the pandemic’s travel restrictions lifted, visitors were still cautious about traveling. It wouldn’t be enough to show them where to go. We had to remind them why. And travel they did, with the campaign’s return on investment per media dollar spent reaching a remarkable 32 to 1.
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Duke’s Y’all-Stars
To expand the rabid fanbase of Duke’s Mayo, we turned to another rabid fanbase. College football fans. With a season-long activation, we brought the two together and gave them plenty to cheer about, generating nearly 500 million total impressions.
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Made from Scratch
We created a buzz-building outdoor board that used one of basketball’s most iconic rituals to capture the city’s attention, garnering over 33 million earned media impressions.
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