The Better Choice
Breaking out of the broken bone category required doing something OrthoCarolina has never done before: be funny. Humor drove huge results including 21,000 click-to-call leads and 13 million video views.
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We are an independent, integrated, full-service marketing agency. While some companies want to make noise, we’re here to break the sound barrier. Our solutions focus on taking bottom lines to the top with unconventional thinking.
Breaking out of the broken bone category required doing something OrthoCarolina has never done before: be funny. Humor drove huge results including 21,000 click-to-call leads and 13 million video views.
Harris Teeter isn’t just for those who are in love with food. It’s for those who are “In Food With Love.” So, what’s the difference? It’s a shared mindset between Harris Teeter and their customers. While anyone can be in love with how something tastes, only a few are truly in love with making food special.
To encourage those visiting North Carolina’s natural spaces to take better care, Outdoor NC has adopted the Leave No Trace Principles. With a reminder to Make It Our Nature, we showed how and why it’s best to behave in the great outdoors.
Even as the pandemic’s travel restrictions lifted, visitors were still cautious about traveling. It wouldn’t be enough to show them where to go. We had to remind them why. And travel they did, with the campaign’s return on investment per media dollar spent reaching a remarkable 32 to 1.
To expand the rabid fanbase of Duke’s Mayo, we turned to another rabid fanbase. College football fans. With a season-long activation, we brought the two together and gave them plenty to cheer about, generating nearly 500 million total impressions.
We created a buzz-building outdoor board that used one of basketball’s most iconic rituals to capture the city’s attention, garnering over 33 million earned media impressions.