problem

The new Sullenberger Aviation Museum was a unique concept. With a focus on STEM education, it was designed to look forward as much as to look back. But we risked people thinking of it as just another warehouse of dusty old airplanes.

how we answered

Like gearheads and sneakerheads, we created an identity that would capture the imagination of aviation enthusiasts — airheads.

results

Thanks to organic reach of 1.7 billion impressions, we doubled their projected ticket sales.