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Because AI-powered tools and tactics enable granular insights and personalized marketing, businesses need to determine when to focus on the trees, and how best to grow the forest.  In the competitive landscape of the building industry, where the need to generate leads and nurture customer relationships over time is exacerbated by long sales cycles and … Avoid Losing the Forest for the Trees: Personalized Marketing in the Building Industry 

Everyone is talking about Taylor Swift. And for once, it’s happening outside our group chat.   The subject of the whispers could (and should) be the caliber of her songwriting or how the Eras Tour singlehandedly saved the global economy (OK, perhaps that’s a stretch), but what the masses are actually talking about is whether or … The Delicate Balance of PR Stunts: Considerations for Marketing Masterminds 

In a world saturated with information, where every click, like and share seems to be a currency of its own, capturing attention has become a digital battleground. Whether you’re a business seeking to shine or an individual eager to make your mark, understanding the profound truth that “Everything is PR” can be the game-changer you … Everything is PR: 7 Principles to earn attention with less budget 

Last week, some members of our Luquire team had the privilege to attend the Charlotte Regional Business Alliance’s quarterly meeting which focused on the importance of investing in women’s sports. The presentation included a panel of thought leaders – and doers – whose organizations, which included Ally Financial, NASCAR and Luquire client Charlotte Sports Foundation, … What Marketers Can Learn From Investments in Women’s Sports

What’s Happening?  It’s been about three months since the Writers Guild of America went on strike over an ongoing labor dispute with the Alliance of Motion Picture & Television Producers that essentially shut down all movie and TV show production in the U.S. When SAG-AFTRA, the union representing over 160,000 film, TV and radio artists, … How the Hollywood Strike Affects the Advertising World

We’re in a world transformed. In today’s landscape, consumers expect brands to be sustainable, inclusive and to take a stand on social causes. Even more so, studies have shown over and over that younger generations may even actively punish brands if they don’t take a stand – or don’t do so authentically – on the … In the Line of Fire: Marketers and the Greater Good

Cannes Lions, one of the ad industry’s biggest award celebrations, wrapped up late last month, and since then our team has enjoyed reading through myriad articles recapping this year’s winners, festivities, trends and takeaways – especially those that speak to Luquire’s motto of “Uncomfortably Ambitious.” One of the most thought-provoking reads shared and discussed across … Cannes Winners: Ad Agencies Become PR-First Pioneers

Why brands should release control of their content and embrace the ‘Creatorverse’  AdWeek’s 2023 installation of Social Media Week invited attendees to dive into the Creatorverse, an area of the media ecosystem that puts brands’ stories in the hands of content creators. These people are relatable, familiar with the wants and needs of their followers … Want to Elevate Your Brand Story? Let the Creators Tell It. 

The pandemic changed everything about the workplace: flipping traditional 9 to 5s on their heads with the creation of the hybrid office, the Zoomification of meetings and the uptick in demand for employer flexibility. But the advertising industry has never really been about the 9 to 5 to begin with. So, a few months ago, … Max Needed Help. Here’s How He Found It. 

Consumers expect advertising that’s tailored to them, so working with machines is now indispensable for marketers. Artificial intelligence (AI) has been transforming various industries, including advertising. AI-powered tools are becoming more prominent in paid advertising to streamline operations, improve targeting and optimize performance. Here are the five most effective ways to use AI to enhance … <strong>Marketers: AI is not new but it’s newly critical</strong> 

The complex nature of marketing in today’s world means strategies need to change with consumer and technological shifts: the most recent being a desire for brands to embody human characteristics. With the Luquire team’s perspective and insights on the latest trends defining marketing and media, you’re one step closer to grounding your brand in personalized … A Luquire POV: P2P in 2023