For more than a decade, VP of Strategy Stephanie Spicer helped clients find their “why.” Why? Because she knows that the heart of any strong brand narrative is not “what” they do or “how” they do it, but why they do it. A year ago Stephanie took on the role of President and as such, … Living Your Why: Q&A with Luquire President Stephanie Spicer
A caveat: I’m not an Artificial Intelligence (AI) expert – far from it. I’m just super curious how AI will continue to impact our industry. The robots are coming for our jobs, and I want to help fight them off as long as I can. That’s a joke. Kind of. What’s Going On? Today is … The Robots Are Coming. Befriend Them While You Can.
How regulations will shape the industry in the near future
What’s Going On? It’s no secret that the social media landscape has experienced a massive shift in recent years. Gone are the days of the perfectly curated, filtered (and sometimes FaceTune’d) feeds that reigned supreme just five years ago. Users have seemingly abandoned the goal of embodying the aspirational in favor of publishing the raw, … Now More Than Ever, BeReal on Social
How to deal with the scariest topic facing marketers this fall What’s Going On? When Google announced it would cease collecting data on its popular Universal Analytics platform and shift exclusively to the new Google Analytics 4, many marketers applauded the move as a significant improvement in brands’ ability to track data from websites and … Spooky Alert: GA4 Is Not a Ghost!
Matt Kaupa was an English major which, on its own, is not all that interesting (sorry, fellow English majors – we’re a dime a dozen and we know it). But here’s a fun twist: Matt joined Luquire in August as our new director of analytics, after serving in similar roles for such companies as Publicis … Art in Analytics: Q&A With Analytics Director Matt Kaupa
What’s Going On? TikTok is currently the fastest growing social network with over 1.39 billion monthly active users worldwide and the most minutes on platform across key demographics. Data show that by the end of 2021, kids and teens were watching an average of 91 minutes of TikTok per day, compared with just 56 minutes … TikTok Is Changing How Gen Z Searches
Learn Meta’s latest collaborative options to expand reach and engagement for your brand What’s happening? Meta, the company behind Facebook, Instagram and WhatsApp among others, continues to focus on ways to support content creators on its platforms. Recent developments give brands and influencers the ability to collaborate through joint posts and subscription services, among other … Level up your social media strategy with joint posting
What’s Going On? Back in February, Expedia CEO Peter Kern predicted that the summer of 2022 would be the busiest travel season ever. “We’ve been talking about pent-up demand for a long time, but until now there have been too many restrictions in place for people to do too much with it,” he explained to Bloomberg. … Sustainable Travel Offers Opportunity for Brands That Can Walk the Walk
As the line blurs between content creation and newsgathering, smart organizations are capitalizing by enhancing their earned media visibility. What’s Happening? As first observed in the 2022 Luquire Trends Report, the past few years have seen an interesting confluence of trends that has created unprecedented opportunities for brands to get their messages out through earned … How Content Creation is Blending with Newsgathering
The Great Resignation should serve as a wake-up call for the many companies that have not invested in employer branding. Your talent brand exists whether you manage it or not, so here are a few thoughts on how to shape perceptions among current and prospective employees. Talent branding starts where all branding starts – by … Employer branding: Why it matters more than ever
Key Questions to Prepare for Targeting Restrictions With the constantly evolving changes in data privacy regulations, it’s important to ensure your brand is set up for continued success in your marketing efforts. As we’ve already discussed in our previous blog post, it is imperative that marketers get savvy on the new way forward in terms … Marketers: No more cookies for you!