BOOjangles
There’s nothing scarier than trying something new. So when Bojangles planned to launch Bo Bites in late October, we conjured a setting where “scary” is part of the recipe. Welcome to BOOjangles!
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We are an independent, integrated, full-service marketing agency serving clients nationwide. Some companies want to make noise. We’re here to break the sound barrier.
Opting to be a virtual company, we recruit the sharpest minds from coast-to-coast. With talent spanning across 14 different states, the outcome is world-class solutions.
There’s nothing scarier than trying something new. So when Bojangles planned to launch Bo Bites in late October, we conjured a setting where “scary” is part of the recipe. Welcome to BOOjangles!
North Carolina is most definitely the spookiest place on Earth. So we created a podcast and an official Haunted Trail to make sure everybody knows exactly how spooky it is. And we launched it all on a Friday the 13th. Because why not?
To launch Sullenberger Aviation Museum, flight enthusiasts needed an invitation to their new favorite attraction. Like gearheads and sneakerheads are nicknames for fanatics, we redefined who Airheads really are. Then, we created a campaign welcoming them to experience new heights.
While an often overlooked city, Columbus spent years racking up accolade after accolade — becoming a top destination in just about every category. We waved goodbye to Midwestern modesty and boasted why Columbus belongs with the world’s marquee cities. With each experience, we answer the question “Is that really Columbus?”
Breaking out of the broken bone category required doing something OrthoCarolina has never done before: be funny. Humor drove huge results including 21,000 click-to-call leads and 13 million video views.
Harris Teeter isn’t just for those who are in love with food. It’s for those who are “In Food With Love.” So, what’s the difference? It’s a shared mindset between Harris Teeter and their customers. While anyone can be in love with how something tastes, only a few are truly in love with making food special.
To encourage those visiting North Carolina’s natural spaces to take better care, Outdoor NC has adopted the Leave No Trace Principles. With a reminder to Make It Our Nature, we showed how and why it’s best to behave in the great outdoors.
As part of our overarching ‘For Real, Visit NC’ campaign, we literally reframed the manufactured colors New Yorkers are used to seeing in order to inspire them to come see the real colors of North Carolina. As a result, year-over-year visitnc.com traffic increased by 77%, engagement increased by 73%, and time spent on the site increased by a whopping 95%.
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