BOOjangles
There’s nothing scarier than trying something new. So when Bojangles planned to launch Bo Bites in late October, we conjured a setting where “scary” is part of the recipe. Welcome to BOOjangles!
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achieve the
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We exist to help our clients reach their biggest goals. The kinds of goals that can transform brands and raise the category bar. But big dreams don’t start in a comfort zone. By pushing boundaries through our proprietary tools and methodology, we emerge with unexpected ideas and bigger-than-expected wins for our clients. Brands don’t succeed by playing it safe and neither do we. Bring us your most audacious goals. The kind that make us all uncomfortable. And together, we can lasso the moon.
whoquire?
luquire
We are an independent, integrated, full-service marketing agency serving clients nationwide. Some companies want to make noise. We’re here to break the sound barrier.
Opting to be a virtual company, we recruit the sharpest minds from coast-to-coast. With talent spanning across 14 different states, the outcome is world-class solutions.
what overachieving looks like.
First in Fright
North Carolina is most definitely the spookiest place on Earth. So we created a podcast and an official Haunted Trail to make sure everybody knows exactly how spooky it is. And we launched it all on a Friday the 13th. Because why not?
Airheads Welcome
To launch Sullenberger Aviation Museum, flight enthusiasts needed an invitation to their new favorite attraction. Like gearheads and sneakerheads are nicknames for fanatics, we redefined who Airheads really are. Then, we created a campaign welcoming them to experience new heights.
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yes, Columbus
While an often overlooked city, Columbus spent years racking up accolade after accolade — becoming a top destination in just about every category. We waved goodbye to Midwestern modesty and boasted why Columbus belongs with the world’s marquee cities. With each experience, we answer the question “Is that really Columbus?”
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The Better Choice
Breaking out of the broken bone category required doing something OrthoCarolina has never done before: be funny. Humor drove huge results including 21,000 click-to-call leads and 13 million video views.
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In Food With Love
Harris Teeter isn’t just for those who are in love with food. It’s for those who are “In Food With Love.” So, what’s the difference? It’s a shared mindset between Harris Teeter and their customers. While anyone can be in love with how something tastes, only a few are truly in love with making food special.
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Make It Your Nature
To encourage those visiting North Carolina’s natural spaces to take better care, Outdoor NC has adopted the Leave No Trace Principles. With a reminder to Make It Our Nature, we showed how and why it’s best to behave in the great outdoors.
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For Real, Fall Colors
As part of our overarching ‘For Real, Visit NC’ campaign, we literally reframed the manufactured colors New Yorkers are used to seeing in order to inspire them to come see the real colors of North Carolina. As a result, year-over-year visitnc.com traffic increased by 77%, engagement increased by 73%, and time spent on the site increased by a whopping 95%.
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no brain no gain
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