BOOjangles
problem
87% of fast-food customers are afraid to try something new. So how do you launch a new product that most people are afraid to try?
how we answered
We leaned into people’s fear by conjuring an event where “scary” was part of the recipe.
results
With a budget of just $30,000, we didn’t just get 2.7 billion impressions, more importantly, we garnered a 63% increase in app usage and turned what was supposed to be a limited-time offer into a permanent menu item.
2.7B
Organic Impressions
+63%
App Usage
+MENU
Permanent Item
case study
