What’s Happening? Getting consumers to take the action you want them to is often easier said than done. Why are they leaving that pair of shoes in their shopping cart? Why wouldn’t they sign up for your Shakespeare-inspired e-newsletter, or listen to your 20-minute podcast all the way through? Never fear – there is hope. All you need to do is make sure your website, digital content or ad units … The Undeniable Power of a Strong Call-to-Action
What’s Happening? The impending shift from third-party, cookie-based digital targeting and tracking is accelerating the need for brands to collect first-party data to use as an alternate method of reaching customers and prospects in the future. Consumer privacy concerns are making it harder to collect first-party data as more consumers are weighing the pros and … Value Exchange: Key to Brands Building First-Party Data
What’s Happening? Over the past year, more and more people have been forced to engage in online experiences because of the pandemic. But as things open up and in-person experiences resume, consumers are in many ways still opting for digital experiences, which has implications for how brands connect with their audiences both digitally and IRL … AI, IRL and the power of engaging experiences
What’s Happening? According to Business Insider, influencer marketing is on track to become a $15 billion industry by 2022. While this trend shows no sign of slowing down, the pandemic has changed what we expect from influencers, with authenticity making its way to the top of the list. During COVID-19, many influencers who were used to posting about their travel adventures, or the latest fashion, parties and dining experiences, received significant backlash for not being relatable … Authenticity key to post-pandemic influencer marketing
I live for two conferences each year: CES and SXSW. I think of CES as the Golden Globes and SXSW as the Oscars. Both shows were virtual this year, a symptom of the global pandemic. Each handled their online experience in vastly different ways, and while CES engaged and excited me about the future, SXSW failed me on every level. Reflecting on past in-person SXSW conferences, I realized that the … SXSW offers lessons for virtual event hosts
What’s happening? With digital commerce at a pandemic-induced inflection point, research shows B2B consumers increasingly want a personalized, B2C-like experience. A 2020 report from Accenture shows 73% of B2B executives recognize the urgency to personalize their marketing strategy in response to customer expectations for more meaningful products, services and experiences. What does it mean? To serve “meaningful” content, B2B marketers need to deepen … Need to reach B2B buyers? Try idiosynthesis
It was a pretty one-sided football game, but days after Super Bowl LV the buzz is still lively around the commercials that aired during the big game. Everyone has their favorites for lots of different reasons, often having little to do with actual effectiveness. But what are some of the takeaways from this crop of … Key lessons from this year’s crop of Super Bowl ads
America may be divided on whether they want to see the Chiefs or the Buccaneers win this year’s Super Bowl. But you’d be hard-pressed to find anyone in the country who isn’t cheering for one person who’ll be in the spotlight during the game: the timeless Dolly Parton, who’s starring in a new campaign from web creation … Dolly flips the script for super-smart Super Bowl spot
As discussed in our earlier post on key takeaways from CES, one of the hottest topics in marketing is Brand Purpose – and for good reason. Ipsos research shows the majority of consumers now feel that brands taking a stance on social issues is an important part of being a “great brand.” And consumers – especially millennials – are supporting purpose-driven brands … A useful checklist for purpose-driven marketing
I am one of those people who is constantly curious: always reading, always learning. And nothing excites me more than the annual Consumer Electronics Show. I know, I’m a nerd. But a really well-done application of artificial intelligence gets my mind spinning and I start thinking about other potential applications. That leads to internal sharing … Virtual CES Unveils Key Trends for Marketers
We’re all happy to see 2020 behind us. A historic pandemic, social upheaval and political unrest caused tremendous uncertainty and chaos. But it also saw the emergence of several trends that may shape how we live our lives for years to come. At the beginning of 2020 we predicted the trends we thought might impact marketing. … Trends that shaped marketing in 2020 aren’t going away
I have a confession to make. I’m a 36-year-old man and I love QVC. And HSN, and infomercials, too, for that matter. Yes, I do watch “normal” TV, but there’s something about QVC that fascinates me. I’ve worked in lead generation and e-commerce for almost 15 years, and I can’t think of a single organization I’ve come across that does a better job of generating and leveraging … A love letter to QVC and how it can help your business