This post is part of our Think 2020 series, in which we explore the mindsets, behaviors and emerging solutions shaping marketing and communications in the year ahead. Last year we saw a slew of interesting extended reality (XR) applications, including Modelo’s interactive Day of the Dead murals, USA Today’s immersive skyscrapers feature, and Facebook’s introduction … Extended Reality: Making Messaging Stand Out
This post is part of our Think 2020 series, in which we explore the mindsets, behaviors and emerging solutions shaping marketing and communications in the year ahead. It’s been hard to escape the headlines about user privacy during the past several months. Last March, Apple went all-in with its “Privacy. That’s iPhone.” campaign. Throughout 2019, … Consumer Privacy: We’re Not in Kansas Anymore
This post is part of our Think 2020 series, in which we explore the mindsets, behaviors and emerging solutions shaping marketing and communications in the year ahead. Raise your hand if you remember the hours you spent trying to understand the Millennial consumer. The research. The brainstorms. The informal polling of office interns and junior … Move Over Millennials: Gen Z Has Arrived
This post is part of our Think 2020 series, in which we explore the mindsets, behaviors and emerging solutions shaping marketing and communications in the year ahead. Welcome to 2020. What great ideas will your brand bring to life in the new decade? It’s a big question on the first business day of the new … 3 Trends That Will Shape How Consumers Engage with Your Brand in 2020
We’re proud to have played a part in making the phrase “Keep Pounding” a timeless battle cry for the NFL’s Carolina Panthers and their passionate fans. And we couldn’t be more pleased to have recently helped the Panthers turn those inspiring words into a source of inspiration for families seeking treatment at Atrium Health’s Levine … “Keep Pounding” Mantra Finds a New Home
Still no official announcement, but Digiday and others are reporting important changes ahead for the format of Facebook News Feed mobile ads. Starting Aug. 19, Facebook mobile ads will reportedly only show three lines of text instead of the current seven, though users can click a link to show more. Photos and videos will also move to a 4:5 aspect ratio instead of 2:3, which could present … How to Win with Facebook’s New Ad Parameters
It doesn’t seem to make sense. Increased competition usually leads to lower prices. But as the TV landscape becomes more and more fragmented, with streaming services and connected devices siphoning away more and more viewers from traditional broadcast, the cost of advertising on networks like ABC, FOX and the CW is skyrocketing. Reports from this year’s Upfronts – where broadcasters unveil programming for the coming … Four Tips to Fight the Soaring Cost of TV Advertising
LGA is privileged to work with a number of organizations striving to enhance Charlotte’s reputation as a city of opportunity, from the candid conversations encouraged at Levine Museum of the New South to the crisis housing and other support provided by Urban Ministry Center. Add to that list Johnson C. Smith University, the city’s historically … Shining a light on a beacon of opportunity
Each week, we round up the latest headlines on trends and technologies shaping the future of advertising and communications. It’s part inspiration, part education and all about helping our team and our clients grow. Here’s what we’re talking about right now: For The Throne It wouldn’t be a round-up of what’s hot this week if … 6 Ways Media Has Changed Since ‘Game of Thrones’ Premiered
By now, you’ve probably heard at least a little something about 2017’s famously failed Fyre Festival. The spectacular implosion of the would-be luxury music fest was the subject of both Netflix and Hulu documentaries earlier this year. Last night, LGA teammates Margaret Bond, Katie Fisher, Joe Tolley and Gretchen Voth got to hear firsthand about … 5 Takeaways from AAF Charlotte’s Fyre Side Chat with Oren Aks
Each week, we round up the latest headlines on trends and technologies shaping the future of advertising and communications. It’s part inspiration, part education and all about helping our team and our clients grow. Here’s what we’re talking about right now: Facebook augmented reality ads are coming Facebook announced plans for AR ad units last … AR Ads, IGTV & Tasty Voice Search: Here’s What’s Hot This Week
It’s no secret that paid search should be an important part of every marketer’s toolbox, whether the brand is B2B or B2C. But what’s surprising is how complicated a good pay-per-click strategy can be, and how much the nuances of that strategy can impact the success of your campaign. A well thought out and continually … In paid search, little things can make a big difference