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PGA of America Selects Luquire as Regional Public Relations Partner for 2025 PGA Championship at Quail Hollow Club

Partnership marks the second time the PGA and Luquire have worked together on a major championship in Charlotte

Media Contact:  
Katie Harris, Luquire
kharris@luquire.com, 615-662-5276 

CHARLOTTE, North Carolina (March 26, 2024) – Luquire, an integrated marketing, advertising and public relations agency, has been selected by the PGA of America as its regional public relations partner for the 2025 PGA Championship at Quail Hollow Club. Luquire also served as the PGA’s regional communications partner during the storied major’s 99th playing – its first at Quail Hollow – in 2017.

Luquire will work with the PGA of America to help amplify awareness and elevate the championship among key stakeholders across local and regional markets leading up to the 2025 major. And preparation for the 2025 Championship – which will take place May 15-18, 2025 – is well underway, with hospitality inventory selling quickly and ticket registration set to open to the public on March 26. More information on hospitality, tickets and volunteer opportunities for the 2025 event can be found here.

“We underwent a comprehensive RFP process with multiple agencies across the Charlotte region, and, ultimately, Luquire’s deep understanding of the sport coupled with its history with Quail Hollow and breadth of communications experience across other large-scale tournaments, including the 2017 PGA Championship, made Luquire the clear choice to serve as our PR partner heading into 2025,” said Jason Soucy, championship director of the 2025 PGA Championship.

The 2017 PGA Championship at Quail Hollow remains one of the most iconic majors to date, with the grounds of Quail proving to be a worthy adversary. That year, only 12 players finished under par, with Justin Thomas, the son and grandson of PGA Professionals, securing the first major championship of his career. The tournament is best remembered for Thomas’ electric back-nine surge, complete with an 8-foot-birdie putt on No. 10, a 40-foot greenside chip at 13, and a successful 15-foot birdie putt on No. 17 to clinch the Wanamaker Trophy.

“Serving as a partner of the PGA for the 2025 Championship is both a tremendous honor and a collaboration that we see as part of our Luquire DNA, as we have been privileged to play a role in almost every major sporting event in the Charlotte region over the past four decades,” said Luquire CEO Brooks Luquire. “Under the collective leadership of the PGA and Quail Hollow Club, we are already seeing the 2025 Championship take shape here in Charlotte, and we cannot wait for all to come as this major continues to come to life.”


About Luquire
Luquire is the agency for those with uncomfortably ambitious goals – clients who are not afraid to think and act bigger, and staffers who shun the status quo. With world-class talent located across the U.S., we compete on a national stage providing clients with a robust combination of breakthrough creativity, advanced analytical and strategic skills, flawless execution and Kindor® – our proprietary mix of kindness and candor that provides constructive insights while enriching relationships. Founded in 1984 and based in Charlotte, North Carolina, Luquire is an independent, award-winning, full-service marketing agency serving clients like Nucor, Bojangles, Colonial Life, Experience Columbus, First Citizens Bank, OrthoCarolina, RSM, Simon Property Group, Elon University, Unum and Visit North Carolina. To learn more, visit www.luquire.com.

About PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 29,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, participation and inclusion in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, formerly known as Twitter, Instagram and Facebook.


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