The “Yes, Columbus” spring campaign used refreshed creative and paid media to turn regional spring break travel interest into measurable tourism impact, generating $6.2M in total visitor spend and a $104:1 return on ad spend (ROAS).
I’ll admit it: I used to love personas. I’d spend hours crafting profiles like “Lauren, the 39-year-old suburban mom who buys oat milk on Tuesdays” and feel like I’d cracked the code of human behavior. It felt smart, surgical, genius even. But now I’m cringing thinking about it. In hindsight, we were kidding ourselves. Those personas were rarely as useful in the wild as they … In MediaPost: Are We Done with Generational Marketing Yet?
In partnership with Sympler, our strategy team launched a proprietary, AI-powered study to hear directly from female marketing leaders at some of the country’s biggest brands across retail, hospitality, tech, finance, and consumer goods. The goal? To understand what it really feels like to be a female CMO right now — the pressure, the expectations, and the unvarnished truth behind the title.
Agency to work with North Carolina private university to implement pillars of 2030 strategic vision, to build awareness, strengthen reputation and boost national rankings. We’re digging right in with Elon University, a mid-sized university with large-sized goals, to develop a new data-driven brand concept, platform, guidelines and identity, and corresponding communications strategy set to launch … Elon University hires lūquire for brand development, marketing strategy
Nexus Search Partners, an executive search firm with a mission to expand diverse talent in corporate America, has selected lūquire to oversee development of a new brand and communications strategy while providing ongoing PR support. Charlotte-based Nexus is the latest in a series of agency new business wins, including Earth Fare, Elon University, Experience Columbus, … Diversity-focused executive search firm founded by Amazon, Red Ventures veteran selects lūquire for branding, PR efforts
Ambitious goals? Creative drive? Passion? Check, check, check. We are thrilled to start work with Experience Columbus, the Ohio capital’s destination marketing organization and a client partner that checks all the right boxes. As its marketing, advertising and public relations agency of record, we join its mission of shaping and sharing the best of the … lūquire named Agency of Record for Experience Columbus