For Real, Visit NC
Social media pressures and manufactured fun have become the norm for travelers. So we decided to focus on the richer, real experiences of North Carolina. As a result, the campaign’s return on investment per media dollar spent reached a remarkable 28 to 1.
broadcast
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paid social
![](https://luquire.com/wp-content/uploads/2023/07/casestudy-VNC-ForReal-09-1.png)
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