Share a Warm Moment

problem

Today’s self-indulgence trend is a $12 billion industry. As a small challenger brand, Lion Cub’s cookies needed to break through the noise.

how we answered

We created a stunt that turned self indulgence into selfless-indulgence.

results

With zero dollars in paid media, we increased net followers on social by 265%, reached more than half a million fresh eyes on an overlooked cause and doubled their average sales.

2X Sales

+265% Net Followers

500K Organic Reach

case study