The complex nature of marketing in today’s world means strategies need to change with consumer and technological shifts. Check out the Luquire team’s perspective and insights on the trends that will define marketing and media this year. Here’s to exploring new platforms, optimizing existing programs, and pivoting into new directions in 2022. Six Defining Trends … Think 2022: A Luquire Trends Report
After a couple of years of build-up, 2022 is shaping up to be a seminal year for data privacy. It won’t be long until advertisers will be unable to rely upon third-party data collected about their customers. Most major browsers and platforms – including Firefox, Safari and iOS 14.5 – have already begun sunsetting third-party … 2022 Is Pivotal Year for Shift to First-Party Data
When we develop connections plans for our clients, we start by mapping out their consumer journey a “day in the life” of their typical customers that helps us understand where and when they can be reached through the growing number of platforms that are available for brands to deliver a highly relevant message. The recently … Top Takeaways for Marketers From CES 2022
The phrase “content is king” has been a mantra for marketers and content strategists since Bill Gates coined it in his 1996 essay ushering in the new World Wide Web – and with good reason. In the years that followed, the internet transformed content production and consumption, algorithms rewarded prolific producers, and consumers did what they do best: consume. As they did so, consumer … In a ‘Content is King’ Market, Connection Reigns Supreme
If your comprehensive marketing plan includes video assets, planning for multi-channel production on the front end is key. A studio team that thinks and executes holistically creates efficiencies, supports business goals, and enhances overall success. Multi-channel video marketing involves optimizing your message across different channels and platforms, including YouTube, emails, blog posts, social platforms, traditional TV, digital banners and more, in order to reach different audiences. But reaching them alone is not enough to drive success – it’s important … 3 Keys to Effective Multi-Channel Video Marketing Planning
Luquire has built quite a reputation over the years for its expertise in crisis management. With a senior team of professionals, many of them former journalists, we’ve developed a knack for knowing how to navigate organizations through sticky situations. But as part of an integrated marketing agency that spends most of its time building brands, … Examples of how well-managed crisis communication helps your brand shine
What’s Happening? On Oct. 28 at its annual developers’ conference, Facebook announced the company will change its name to Meta in an effort to reflect a broader vision for the 17-year-old technology company. Its individual brands – including Facebook, Instagram and What’s App – will continue to exist under the Meta umbrella but the parent company will take on a new identity – much like Google’s transition to Alphabet in 2015. The new name references a future version … Brands Should Prepare as Metaverse Gains Traction
Whether you are a business of one or a full-size enterprise, you need to have a Customer Relationship Management process. CRM helps businesses develop relationships with their customers that, in turn, create loyalty and customer retention. At its core, CRM is all the activities, strategies and technologies that companies use to manage their interactions with … Six Key Steps for a Robust CRM Program
Our guru Kevin Jackson shares five keys for brands seeking to maximize their investment in paid search. It wasn’t too long ago that an effective paid search strategy meant buying up every keyword you could think of for your brand. But robust analytics and other advanced tools and principles have made maximizing one’s investment in … Five Tips for Optimizing Your PPC Campaign Performance
Earlier this year we discussed the increasing interest from consumers in purpose-driven brands, and the potential marketing pitfalls brands should avoid – inauthenticity and tone deafness among them. Here we dive deeper into brand promise (the value you bring to your audiences) and brand purpose (the impact you hope to have on the world), and … Merging Brand Purpose and Promise: A Strategic Power Move
What’s Happening? Getting consumers to take the action you want them to is often easier said than done. Why are they leaving that pair of shoes in their shopping cart? Why wouldn’t they sign up for your Shakespeare-inspired e-newsletter, or listen to your 20-minute podcast all the way through? Never fear – there is hope. All you need to do is make sure your website, digital content or ad units … The Undeniable Power of a Strong Call-to-Action
What’s Happening? The impending shift from third-party, cookie-based digital targeting and tracking is accelerating the need for brands to collect first-party data to use as an alternate method of reaching customers and prospects in the future. Consumer privacy concerns are making it harder to collect first-party data as more consumers are weighing the pros and … Value Exchange: Key to Brands Building First-Party Data