News

Win continues impressive run for fast-growing integrated agency built for the “uncomfortably ambitious”   luquire, the integrated marketing agency for uncomfortably ambitious brands, has been tapped by Earth Fare, one of the nation’s leading natural and organic grocery chains, to support its public relations efforts as it prepares to mark a half-century of providing clean, healthy foods … Organic Grocer Earth Fare Selects luquire to Spearhead Public Relations and Social Media Efforts

Luquire took home top honors at the 2023 Public Relations Society of America’s (PRSA) Anvil Awards, the industry’s most distinguished benchmark of high performance in public relations. The agency was awarded a Bronze Anvil for its Million Dollar Gas Giveaway campaign, a community relations-focused marketing effort developed to help ease pain at the pump for … Luquire takes ‘million-dollar’ honors at PRSA Anvil Awards

Integrated advertising and communications agency Luquire and longtime client Visit North Carolina recently launched “For Real, Visit NC,” a research-driven brand campaign showcasing the deeply authentic experiences North Carolina has to offer travelers with the state’s wealth of natural wonder, authentic attractions, creative culture, colorful history and genuine character.  To catapult the state’s volume of … Luquire’s Newly Released Campaign Takes An Uncommon Competitive Approach to Increase Leisure Visitation to North Carolina 

Campaign’s two-pronged approach uses comical spots to educate visitors, ensure longevity of state’s natural resources   Integrated marketing and advertising agency Luquire and longtime client Visit North Carolina launched the consumer-facing campaign for the Outdoor NC “Do Good” initiative, which promotes and empowers travelers and residents alike to recreate responsibly in North Carolina’s outdoor spaces. The … Luquire Launches Cheeky Campaign Empowering Travelers to Adopt Shared Ethic to Recreate Responsibly in the Outdoors 

Over the past few months, Luquire has been working to develop a modernized brand identity for Harris Teeter – one of the Southeast’s largest grocery chains with more than 250 stores from Delaware to Florida. In early March, the Kroger-owned chain unveiled its first refresh in more than three decades with a Luquire creative campaign … Luquire Launches Harris Teeter’s First Refresh in 30 Years, “In Food With Love” Campaign

Creative included brand identity, platform development and an integrated communications plan Last winter OrthoCarolina, one of the nation’s leading orthopedic and sports medicine providers, came to Luquire with a desire to boost awareness of its brand in a cluttered healthcare category. OrthoCarolina was facing two major challenges: being significantly outspent by larger hospital systems in … Luquire Launches OrthoCarolina ‘A Better Choice’ Rebrand

Three years of PR, media planning culminates with more than 500 placements and 100+ million impressions  Over the past three years, Luquire’s public relations and media teams have been working to bring to life the Presidents Cup – a biennial PGA TOUR match play golf event pitting the best American players against an International team … Presidents Cup Ends with Record-Setting Success

Wit Tuttell Named Tourism Director of the Year, Campaign Takes Home Two Mercury Awards Longtime Luquire client Visit North Carolina (VNC) has been raking in recognitions over the past few weeks, a testament to both a dynamic creative partnership and stellar client leadership.   At last week’s Educational Seminar for Tourism Organizations (ESTO), Visit North Carolina … Visit NC records banner week at U.S. Travel Association conference

Campaign forecasting and media performance expert Matt Kaupa to manage agency’s data visualization, dashboard creation and lead generation efforts   Integrated marketing firm Luquire has appointed Matt Kaupa as the agency’s director of analytics, part of a broader push by the Charlotte-based independent agency to lean into its digital-first ethos and secure top talent from across … Luquire Nabs Former Publicis Groupe Exec as Analytics Chief to Drive Data Strategy

How Luquire celebrated the iconic fast food brand’s birthday, featuring a special kind of birthday cake, a foundation launch and more The year was 1977. Jimmy Carter had just been sworn in as America’s 39th president; 20th Century Fox and Paramount Pictures were flying high after releasing “Star Wars” and “Saturday Night Fever,” respectively, and, … Chicken, Biscuits and…Cake? Bojangles rings in 45 years!

Luquire’s award-winning campaign urged visitors to safely explore North Carolina at the peak of COVID-19  The accolades keep rolling in for Luquire’s stellar creative work, with our “Drive-Thru Vacations” campaign for Visit North Carolina earning a Silver National ADDY® from the American Advertising Federation. The award was presented at AAF’s ADMERICA 2022 conference in Nashville … Luquire Earns Silver National ADDY® for “Drive-Thru Vacations”