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Our “Good Morning America” segment for UNC Charlotte earned accolades at the PR industry’s most prestigious awards competition lūquire earned top honors at the Public Relations Society of America’s (PRSA) Anvil Awards, the industry’s most distinguished benchmark of high performance in public relations. The agency took home a Bronze Anvil award for its media relations … lūquire Awarded PRSA Anvil Award for Inspiring Media Relations Campaign

Recently appointed CEO spotlighted in annual list of North Carolina leaders making waves in their industries  Brooks Luquire, who took the helm as CEO of lūquire last December, was named to North Carolina Business Magazine’s 2022 Power List honoring North Carolina’s most prominent leaders. Business North Carolina is one of the state’s top business magazines, … Brooks Luquire Named to Business NC’s 2022 Power List

lūquire, a Charlotte-based integrated communications agency, announced the addition of a major player to its client roster during the first quarter of 2022 with the onboarding of Simon® (NYSE: SPG), the largest real estate retail developer in the United States.   The win comes on the heels of lūquire implementing a new leadership structure with the … lūquire Named Mid-Atlantic Public Relations Agency for Simon®

Integrated advertising and communications agency Luquire and longtime client Visit North Carolina launched “Firsts That Last 2.0,” a multi-pronged brand campaign that aims to showcase through a first-of-its-kind film series and corresponding broadcast, digital, and social media why 80% of first-time North Carolina visitors return to the state over and over again. The campaign builds upon lūquire and … “Firsts That Last 2.0” Brand Campaign Highlights Authentic North Carolina Memories, Milestones

Luquire’s tasty campaign for Bojangles’ new chicken sandwich earned top honors in the PR Daily Agency Awards for the product launch and consumer categories Luquire’s PR launch of Bojangles’ entry in the chicken sandwich wars has claimed top honors in the PR Daily Agency Awards, earning recognition in both the product launch and consumer categories. … Bojangles Campaign Claims Two PR Daily Agency Awards

Twenty-plus year industry vet Sonia Grunbaum will lead new business efforts at Charlotte-based integrated communications agency Integrated marketing firm Luquire has appointed Sonia Grunbaum as senior vice president of business development, the latest in a series of investments the 38-year-old independent agency has made to secure top talent from across the country and broaden its … lūquire Hires Former Zimmerman Exec as Business Development Chief to Drive Growth, Expand Client Roster

Co-founder Steve Luquire takes on chairman’s role, names Brooks Luquire CEO and Stephanie Spicer president

If we’ve learned anything during the COVID-19 pandemic, it’s that celebrating the small stuff – the little victories and everyday wins – can be just as important as marking the big milestones. So that’s why we’re super excited about an honor client Visit North Carolina just received for a compilation of small victories achieved by … lūquire Campaign Helps NC Nab State Tourism Office of the Year

Last week, Charlotte played host to professional golfers Davis Love III and Trevor Immelman, the captains of the 2022 Presidents Cup teams, as they toured Quail Hollow Club – where the U.S. and International teams will compete next September. The pair was also able to meet with city dignitaries as they announced several new local partnerships for the upcoming tournament.   The Presidents Cup is a premier … Fore the Win: Charlotte Hosts Presidents Cup Captains

Do you have what it takes to become a Duke’s Mayo Y’all-Star? All you need is an internet connection and a little love for the Duke’s Mayonnaise brand. So, inherently, any sane person already has the secret sauce (we really had to bite our tongues to not say “secret mayo”). Through lūquire’s long-standing relationship with … Duke’s Mayo Y’all-Stars: A Mayo Movement

How do you get national media exposure for a regional brand? You get your biggest fans talking about it on the biggest stage possible: the media capital of the world, New York City.  That’s precisely what the lūquire team did last week in helping longtime client Bojangles introduce its new Bo’s Chicken Sandwich to national media, influencers and thousands of fans. With only six … Bojangles Takes New York by Storm

The lūquire team laced up its sneakers for today’s announcement of the Jumpman Invitational, a major holiday college basketball event coming to the Queen City that will feature both the men’s and women’s teams from the original four schools to sign partnership deals with Jordan Brand in both basketball and football: Florida, Michigan, North Carolina … Something new is in the Air: Welcome to CLT, Jumpman