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Creative included brand identity, platform development and an integrated communications plan Last winter OrthoCarolina, one of the nation’s leading orthopedic and sports medicine providers, came to Luquire with a desire to boost awareness of its brand in a cluttered healthcare category. OrthoCarolina was facing two major challenges: being significantly outspent by larger hospital systems in … Luquire Launches OrthoCarolina ‘A Better Choice’ Rebrand

Three years of PR, media planning culminates with more than 500 placements and 100+ million impressions  Over the past three years, Luquire’s public relations and media teams have been working to bring to life the Presidents Cup – a biennial PGA TOUR match play golf event pitting the best American players against an International team … Presidents Cup Ends with Record-Setting Success

Wit Tuttell Named Tourism Director of the Year, Campaign Takes Home Two Mercury Awards Longtime Luquire client Visit North Carolina (VNC) has been raking in recognitions over the past few weeks, a testament to both a dynamic creative partnership and stellar client leadership.   At last week’s Educational Seminar for Tourism Organizations (ESTO), Visit North Carolina … Visit NC records banner week at U.S. Travel Association conference

Campaign forecasting and media performance expert Matt Kaupa to manage agency’s data visualization, dashboard creation and lead generation efforts   Integrated marketing firm Luquire has appointed Matt Kaupa as the agency’s director of analytics, part of a broader push by the Charlotte-based independent agency to lean into its digital-first ethos and secure top talent from across … Luquire Nabs Former Publicis Groupe Exec as Analytics Chief to Drive Data Strategy

How Luquire celebrated the iconic fast food brand’s birthday, featuring a special kind of birthday cake, a foundation launch and more The year was 1977. Jimmy Carter had just been sworn in as America’s 39th president; 20th Century Fox and Paramount Pictures were flying high after releasing “Star Wars” and “Saturday Night Fever,” respectively, and, … Chicken, Biscuits and…Cake? Bojangles rings in 45 years!

Luquire’s award-winning campaign urged visitors to safely explore North Carolina at the peak of COVID-19  The accolades keep rolling in for Luquire’s stellar creative work, with our “Drive-Thru Vacations” campaign for Visit North Carolina earning a Silver National ADDY® from the American Advertising Federation. The award was presented at AAF’s ADMERICA 2022 conference in Nashville … Luquire Earns Silver National ADDY® for “Drive-Thru Vacations”

Our “Good Morning America” segment for UNC Charlotte earned accolades at the PR industry’s most prestigious awards competition Luquire earned top honors at the Public Relations Society of America’s (PRSA) Anvil Awards, the industry’s most distinguished benchmark of high performance in public relations. The agency took home a Bronze Anvil award for its media relations … Luquire Awarded PRSA Anvil Award for Inspiring Media Relations Campaign

Recently appointed CEO spotlighted in annual list of North Carolina leaders making waves in their industries  Brooks Luquire, who took the helm as CEO of Luquire last December, was named to North Carolina Business Magazine’s 2022 Power List honoring North Carolina’s most prominent leaders. Business North Carolina is one of the state’s top business magazines, … Brooks Luquire Named to Business NC’s 2022 Power List

Luquire, a Charlotte-based integrated communications agency, announced the addition of a major player to its client roster during the first quarter of 2022 with the onboarding of Simon® (NYSE: SPG), the largest real estate retail developer in the United States.   The win comes on the heels of Luquire implementing a new leadership structure with the … Luquire Named Mid-Atlantic Public Relations Agency for Simon®

Integrated advertising and communications agency Luquire and longtime client Visit North Carolina launched “Firsts That Last 2.0,” a multi-pronged brand campaign that aims to showcase through a first-of-its-kind film series and corresponding broadcast, digital, and social media why 80% of first-time North Carolina visitors return to the state over and over again. The campaign builds upon Luquire and … “Firsts That Last 2.0” Brand Campaign Highlights Authentic North Carolina Memories, Milestones

Luquire’s tasty campaign for Bojangles’ new chicken sandwich earned top honors in the PR Daily Agency Awards for the product launch and consumer categories Luquire’s PR launch of Bojangles’ entry in the chicken sandwich wars has claimed top honors in the PR Daily Agency Awards, earning recognition in both the product launch and consumer categories. … Bojangles Campaign Claims Two PR Daily Agency Awards

Twenty-plus year industry vet Sonia Grunbaum will lead new business efforts at Charlotte-based integrated communications agency Integrated marketing firm Luquire has appointed Sonia Grunbaum as senior vice president of business development, the latest in a series of investments the 38-year-old independent agency has made to secure top talent from across the country and broaden its … Luquire Hires Former Zimmerman Exec as Business Development Chief to Drive Growth, Expand Client Roster