News

Agency to work with North Carolina private university to implement pillars of 2030 strategic vision, to build awareness, strengthen reputation and boost national rankings   Luquire, the integrated marketing agency for uncomfortably ambitious brands, has been selected by Elon University, a midsized private university located in the heart of North Carolina’s Triad, to develop a new … Elon University Selects Luquire for Brand Development, Marketing Efforts 

Win continues impressive run for fast-growing integrated agency built for the “uncomfortably ambitious”   Luquire, the integrated marketing agency for uncomfortably ambitious brands, has been tapped by Earth Fare, one of the nation’s leading natural and organic grocery chains, to support its public relations efforts as it prepares to mark a half-century of providing clean, healthy foods … Organic Grocer Earth Fare Selects Luquire to Spearhead Public Relations and Social Media Efforts

For the third year in a row, Bojangles launched a limited-time-only, special Big Bo Box to benefit Folds of Honor, a national nonprofit providing educational scholarships to families of the fallen or disabled military. The organization recently expanded its mission to now include the families of fallen or disabled first responders, in addition to the … A Hero to Our Heroes: Luquire Spearheads Bojangles’ Annual Folds of Honor Campaign   

Building on the successful launch of OrthoCarolina’s “A Better Choice” rebrand last fall, and armed with robust insights on how OrthoCarolina, one of the nation’s leading orthopedic and sports medicine providers, could stand out in a cluttered health care marketing category, the Luquire team created the humorous “The Better Choice” campaign, which hit airwaves this … Luquire Nabs SNL Director for Humor-Driven OrthoCarolina “The Better Choice” Campaign

Luquire, a leading independent integrated communications agency built to serve clients with uncomfortably ambitious goals, today announced a strategic partnership with qual guru Sympler to provide breakthrough consumer insights for the agency’s clients. As Luquire’s selected Insight Solutions partner, Sympler will arm the Charlotte-based firm with an arsenal of powerful and revealing insights, enabling unexpected … Luquire to Partner with Insight Solutions Powerhouse Sympler

Integrated marketing agency Luquire today announced that President Stephanie Spicer and Chief Creative Officer Glen Hilzinger have been named partners in the firm, joining co-founder and Chairman Steve Luquire and his son, CEO Brooks Luquire, as equity owners. Details were not disclosed.  The move comes on the heels of one of the 39-year-old agency’s most … Luquire Names Stephanie Spicer and Glen Hilzinger as Partners

Luquire took home top honors at the 2023 Public Relations Society of America’s (PRSA) Anvil Awards, the industry’s most distinguished benchmark of high performance in public relations. The agency was awarded a Bronze Anvil for its Million Dollar Gas Giveaway campaign, a community relations-focused marketing effort developed to help ease pain at the pump for … Luquire Takes ‘Million-Dollar’ Honors at PRSA Anvil Awards

Integrated advertising and public relations agency Luquire has appointed 15-year communications veteran Beth Clayton as the agency’s new vice president of public relations, overseeing strategic direction for some of Luquire’s largest client accounts, including Bojangles, Magnolia Wash Holdings and Simon Property Group. Clayton’s onboarding is the latest in a string of senior-level hires at the … Luquire Hires Consumer PR Veteran to Lead Bojangles, Simon Property Group Accounts

Integrated marketing agency Luquire has been tapped by Experience Columbus, the Ohio capital’s destination marketing organization, as its marketing and advertising and public relations agency of record, joining the mission of creating and revealing the best of the Columbus experience to the world.  The selection concludes a three-month process led by ROJEK Consulting in which … Luquire Named Agency of Record for Experience Columbus, the Ohio Capital’s Destination Marketing Organization

Integrated advertising and communications agency Luquire and longtime client Visit North Carolina recently launched “For Real, Visit NC,” a research-driven brand campaign showcasing the deeply authentic experiences North Carolina has to offer travelers with the state’s wealth of natural wonder, authentic attractions, creative culture, colorful history and genuine character.  To catapult the state’s volume of … Luquire’s Newly Released Campaign Takes An Uncommon Competitive Approach to Increase Leisure Visitation to North Carolina 

Campaign’s two-pronged approach uses comical spots to educate visitors, ensure longevity of state’s natural resources   Integrated marketing and advertising agency Luquire and longtime client Visit North Carolina launched the consumer-facing campaign for the Outdoor NC “Do Good” initiative, which promotes and empowers travelers and residents alike to recreate responsibly in North Carolina’s outdoor spaces. The … Luquire Launches Cheeky Campaign Empowering Travelers to Adopt Shared Ethic to Recreate Responsibly in the Outdoors 

Luquire agency grew new business by 28% and saw 24% organic growth among existing clients  The Charlotte Business Journal has named Luquire CEO Brooks Luquire a “Most Admired CEO” for his impactful leadership in his first full year as the integrated agency’s chief executive, steering the nearly 40-year-old firm to its most successful year of … <strong>Brooks Luquire Named ‘Most Admired CEO’ in Agency’s Most Successful Year to Date</strong>