What do PURPLE drywall, Lance sandwich crackers and Snyders of Hanover pretzels have in common? They aren’t all edible; they aren’t the same color; and they vary in price. But all three brands recently earned recognition for outstanding public relations campaigns by LGA at the Charlotte Chapter of the Public Relations Society of Americas Queen … Three LGA campaigns honored at Queen City PR Awards
LGA developed a three-tiered approach for the launch of client Lincoln Harris’ newest development, Legacy Union. The first and second tiers, branding and public relations, provided the foundational building blocks and spread the information to the people of Charlotte. For the third tier, LGA created a campaign that would draw upon the location’s past while … Newsies canvas Uptown Charlotte for Legacy Union launch
Countertops, appliances and cabinets are the first things that come to mind when a homeowner starts thinking about remodeling a kitchen. But, the organization systems behind the cabinets can truly take the kitchen to the next level. Blum, a leading manufacturer of functional hardware for the kitchen cabinet and commercial casework industries, knows that and … New Blum campaign showcases wow factor of cabinet hardware
LGA has hired senior videographer Joseph Robba to expand the agency’s in-house video production capabilities. Joseph brings substantial knowledge to LGA with 12 years of established proficiency in all aspects of videography. Prior to joining LGA, Joseph founded LensFlare TV, a production company specializing in everything from commercial video to documentaries. He has produced work … LGA expands in-house video production capabilities
When longtime LGA client Lincoln Harris bought the 10-acre former site of The Charlotte Observer right next to Bank of America Stadium, they knew the prime location and public interest as one of the largest developments ever built Uptown would draw lots of attention. “We wanted to create something very special. As the gateway into … LGA helps brand new Uptown development Legacy Union
When Andrew Linder, managing partner of Frontier Capital and LGA client, and Trey Tune of Brown Advisory brought an Olympic gold medalist to visit LGA, the whole team was energized by his dedication. Dan O’Brien, Olympic Champion of the Decathlon in 1996, shared his experience to inspire team members to compete in the 2017 Charlotte … Taryn Huson claims a top spot in Charlotte Heptathlon
LGA has named longtime digital expert Mateo Wellman vice president / digital director. Since joining LGA in May 2006 as a digital designer / developer, Mateo has helped grow the agency’s digital offerings and department from one employee to a team of digital designers, developers and a project manager. He was named digital director in … Mateo Wellman promoted to vice president / digital director
When Charlotte’s Quail Hollow Club was announced in 2010 as host for the 2017 PGA Championship, August 2017 felt like a lifetime away. Now it’s just around the corner, and LGA is helping to build excitement for what in many ways is already the most successful Championship in the 99-year history of the event. With … LGA helps PGA Championship, Quail Hollow ace media day
As part of the 2017 PURPLE campaign, LGA and National Gypsum hosted a two-day influencer tour that introduced a diverse group of five remodeling experts to the PURPLE high-performance family of drywall products. The influencers included Daniel Kanter of Manhattan Nest, Justin Kmetzsch of Remodelaholic, Sandra Powell of Sawdust Girl, Kim Vargo of Yellow Brick … LGA plans, executes influencer tour for PURPLE campaign
The Hospitality Sales and Marketing Association International (HSMAI) recently honored Visit North Carolina during its 60th annual Adrian Awards, a prestigious global travel marketing competition. Awards include a Gold each for an integrated advertising campaign and television spot and a Bronze for a website. HSMAI’s Adrian Awards recognize excellence in travel brand campaigns, including strategy, … Visit North Carolina wins three HSMAI Adrian Awards
The LGA team is seizing the opportunity to connect with eager, young minds in our community by giving students a behind-the-scenes look at life in the advertising, public relations and social media industries. A group of students from the University of North Carolina at Chapel Hill School of Media and Journalism stopped by LGA recently … LGA team shares industry advice with UNC students
LGA employees are making a difference in the lives of school kids in Charlotte by serving as leaders and role models through a club called Young Gents. It’s a program that’s open to boys in third through fifth grades at Pinewood Elementary School, focused on the importance of learning real-world skills. A trio of LGAers … LGA employees give back through ‘Young Gents’ program