Luquire George Andrews (Luquire) picked up four Gold and 13 Silver Awards, plus a Best of Print Ad, at the Charlotte AAF 2018 American Advertising Awards Gala last night. With the 18 wins, Luquire was the most-awarded agency of the evening. Recent creative work developed for Visit North Carolina, Simpson Performance Products, National Gypsum, BB&T and Coca-Cola Consolidated was recognized.
The Visit North Carolina “Firsts That Last” campaign picked up the most awards of any other campaign with nine total, including:
- Gold in Print Advertising – Magazine Ad Spread, Single Unit;
- Gold in Film, Video, Sound – In-Theater Commercial or Slide;
- Gold in Film, Video, Sound – Branded Content;
- Silver in Print Advertising – Magazine Ad Spread, Single Unit;
- Silver in Print Advertising – Magazine Advertising Campaign;
- Two Silvers in Film, Video, Sound – Branded Content; and
- Silver in Cross Platform – Integrated Advertising Campaign.
Firsts That Last also picked up a special award for the Best in Show Print Ad for the Jazmene and Peyton magazine spread. Luquire and Visit North Carolina also won a Gold Award in the Cross Platform – Integrated Media Public Service Campaign for #CAREolinas.
Luquire work with Simpson Performance Products picked up four Silver Awards, including one in Print Advertising – Magazine Ad Full Page or Less, Single Unit; one in Print Advertising – Magazine Ad Spread, Single Unit; and two in Print Advertising – Magazine Advertising Campaign.
National Gypsum work was honored with two Silver Awards for Print Advertising – Magazine Ad Full Page or Less and Print Advertising – Magazine Advertising Campaign.
BB&T’s Check Battle won a Silver Award in the Film, Video, Sound – Television Advertising category, and Coca-Cola Consolidated’s The Table Is Set program won Silver in Cross Platform – Integrated Advertising Campaign.
“Luquire appreciates the opportunity our clients give us to produce award-winning work that gets results, and we’re thrilled to see so much excellent creative being recognized,” said Luquire Chief Creative Officer/Partner Steve Dunkley. “We are always striving to elevate our creative product, and it is rewarding to receive such positive reinforcement from the judges, especially among such good competition from our city’s vibrant creative community.”
These award-winning entries will be advanced for judging in the AAF District 3 competition.