It’s no secret that attention spans are getting shorter with each new generation, and we all are more distracted right now with the COVID-19 crisis. Technology and the current situation are teaching us to consume information in smaller and smaller pieces as our brains fight to keep up with today’s multitasking, media-saturated environment. Seeking to … What’s a Quibi, and why should you care?
What’s Happening? In the midst of the COVID-19 pandemic, many travel brands have been dialing back or even going dark in their communications. But while travelers are unable to travel and may not be quite ready to plan future trips, a new survey from Destination Analysts notes that two-thirds of Americans “can’t wait to get … 3 Reasons Travel Brands Shouldn’t Sit On The Sidelines
What’s Happening? According to a new study from our partners at Russell Research, concern about the coronavirus is a near universal mindset, with nearly 89% of Americans concerned about coronavirus and 69% believing the situation is getting worse. These feelings – as well as social distancing restrictions that have many millions of people homebound – are having a profound impact on consumer behavior and media consumption habits. In fact, … Media mix modeling in the age of COVID-19
What’s happening? A new Kantar survey released Wednesday shows that brand communication during the COVID-19 crisis – if done well – is not just okay, it is expected. With the right approach, your business has a great opportunity to foster and strengthen brand affinity for the long run. Of the consumers surveyed: 77% said they … Consumers want to hear from brands during crisis
What’s happening? Today’s postponement of the 2020 Olympic Games is the latest casualty of the coronavirus pandemic, with deep social, psychological and economic implications. Not only are the Olympics highly anticipated by the athletes who have trained for years and the fans around the world who cheer them on, but for media rights holders and brand marketers as well. What does it mean? Here in the … Olympics Postponement Means Opportunity for Some Brands
The full extent of the coronavirus pandemic is just beginning to be felt in the U.S., but one thing is very clear: Most of us are making wholesale changes in the way we live and work in a unified effort to limit the spread of COVID-19. And somehow it’s bringing us closer together at the same time … Keeping a safe distance, but closer together than ever
It should be no surprise that around 100 million Americans are expected to watch the Super Bowl this Sunday. But did you know that one out of four millennials surveyed watches the game just to see the commercials? Football’s biggest game is also the biggest stage for marketers, and anticipation for this year’s crop of commercials has been building for weeks. In fact, our Chief … Which Brands Will Win Sunday’s Big Game?
This post is the last in our Think 2020 series, in which we explore the mindsets, behaviors and emerging solutions shaping marketing and communications in the year ahead. By now you’ve probably heard of TikTok, the social media phenomenon that shot into the mainstream in 2019. It was the No. 2 most-downloaded app globally last … TikTok: The Last Happy Corner of the Internet
This post is part of our Think 2020 series, in which we explore the mindsets, behaviors and emerging solutions shaping marketing and communications in the year ahead. We heard repeatedly throughout the past year that by 2020, half of all internet searches will be carried out via voice. So, we’re here. Is it true? Turns … Voice Search: Screenless Browsing on the Rise
This post is part of our Think 2020 series, in which we explore the mindsets, behaviors and emerging solutions shaping marketing and communications in the year ahead. If you still think podcasts are just for the hipster millennial set, we’ve got news: Online radio has officially gone mainstream. The majority of Americans have now listened … On-Demand Audio: The Podcasting Mainstream
This post is part of our Think 2020 series, in which we explore the mindsets, behaviors and emerging solutions shaping marketing and communications in the year ahead. Last year we saw a slew of interesting extended reality (XR) applications, including Modelo’s interactive Day of the Dead murals, USA Today’s immersive skyscrapers feature, and Facebook’s introduction … Extended Reality: Making Messaging Stand Out
This post is part of our Think 2020 series, in which we explore the mindsets, behaviors and emerging solutions shaping marketing and communications in the year ahead. It’s been hard to escape the headlines about user privacy during the past several months. Last March, Apple went all-in with its “Privacy. That’s iPhone.” campaign. Throughout 2019, … Consumer Privacy: We’re Not in Kansas Anymore