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The world of media has evolved dramatically in the past few years, and one of the biggest shifts (and greatest opportunities) is in the world of television, where new ways for consumers to enjoy TV content are creating new methods for brands to connect with their audiences. Over-the-Top content (via streaming services, like Hulu and Amazon Prime Video) and Connected TV (think devices, like Smart TVs, Apple TV, Roku and video game consoles) have given marketers the ability … TV isn’t dying — in fact, it’s more powerful than ever

Today’s news cycle has become a constant caution flag for marketers. The steady stream of man-made and natural disasters in the global spotlight has many brands regularly navigating if – and how – they should engage with sensitive current events. Too often, the choice is one of two extremes: ignore it, or join the conversation … 5 real-time cause marketing lessons for your brand

Combining straightaway speed with 17 turns, the Bank of America ROVAL™ 400 will turn a new page in NASCAR’s history when drivers line up on Sunday, Sept. 30, at Charlotte Motor Speedway. It is, after all, the first road course race in NASCAR’s playoffs. Yet, Bank of America customers have already experienced the start/finish lines. … Bank of America customers experience ROVAL 400 start, finish lines

Baseball Hall of Famer and accidental philosopher Yogi Berra once said, “If you don’t know where you’re going, you’ll end up someplace else.” It’s as true of brands as it is of people: To successfully navigate your journey, you need to have a specific destination in mind. That’s the approach we employed with Tire Pros, … Tire Pros goes all-in on “hassle-free” brand strategy

When discussing advertising options, our clients understand the need for a paid digital media presence in addition to their media mix. And with more consumers adopting a digital-first lifestyle – nearly nine in 10 Americans are active online and 77 percent use a smartphone – keeping up with new ways to target and influence them … Paid digital media: where to start and what to know

In a recent Fast Company article, The Future of Retail in the Age of Amazon, reporter Austin Carr writes about how stores, both digital and physical, are having a hard time competing, leading some retailers to rethink their business models. Retailers that used to try to compete head-to-head with their more innovative competitors are now … What all brands can learn from retail’s shakeup

As the new year begins, media are awash in predictions for 2018 and recaps of the previous 12 months. One story by Lindsey Stein, who covers the agency beat for industry bible Ad Age, particularly caught my attention: Year in Review: Biggest PR Blunders. The story lists unfortunate events that befell some of America’s leading … Good PR finds opportunity in every challenge

A multifaceted campaign from LGA earlier this fall is part of efforts by the largest independent Coca-Cola bottler, Coke Consolidated, to help Sprite gain market share in the face of a decades-long decline in U.S. soda consumption. A key part of the Sprite brand’s strategy is to connect with the next generation of soft drink … Sprite program connects with multicultural millennials

Following nine years of strategic acquisitions and a digital transformation that is redefining its interaction with clients, the time was right for BB&T to undertake its first true brand campaign since 2009. But first, LGA and BB&T conducted a comprehensive brand study to understand the changing needs of banking customers and further define BB&T’s unique … Comprehensive brand study inspires new BB&T campaign

LinkedIn’s recent announcement that users will be able to upload video directly to its platform provides an incredible opportunity for B2B brands. For the first time companies will be able to leverage video in a business-focused platform instead of getting lost in the wash of videos on mainstream platforms like YouTube or Facebook. But rather … LinkedIn launches video: How B2B brands can capitalize

Most marketers have big ideas that need support funding, backing by senior management, or buy-in from the sales team or other departments. But often when their ideas get questioned, they lose confidence and give up. That’s not the response of innovators, entrepreneurs and idealists. On NPR’s weekly podcast How I Built This, founders of some … Breathing life into your big ideas

Just as good wine is created from quality grapes and a refined process, good websites are built from a deep understanding of a brand, knowledge of a site’s users and a well-honed development process. LGA used this recipe to build the new North Carolina Wine & Grape Council website. The previous site, pictured below, lacked … New NCWine.org invites visitors to escape to wine country