News

Spring is in full spring, and new LGA clients are popping up as often as the flowering blooms on Charlotte’s beautiful trees.  Johnson C. Smith University, Charlotte’s much-admired historically black research university, has engaged us to help promote the school’s unique approach to helping disadvantaged students overcome that opportunity gap and break the cycle of poverty. Our early work includes supporting this spring’s inauguration event celebrating the one-year anniversary of … New clients bring new opportunities

Luquire George Andrews (Luquire) picked up four Gold and 13 Silver Awards, plus a Best of Print Ad, at the Charlotte AAF 2018 American Advertising Awards Gala last night. With the 18 wins, Luquire was the most-awarded agency of the evening. Recent creative work developed for Visit North Carolina, Simpson Performance Products, National Gypsum, BB&T … Luquire Wins 18 Charlotte 2018 American Advertising Awards

Who won the 2019 All-Star Game in Charlotte last week? Many observers are saying it was hometown chicken-and-biscuits chain Bojangles’, thanks to an eye-catching billboard we created that garnered more than 30 million impressions across the country.  Mimicking one of basketball’s most popular pregame  rituals, the billboard celebrated the all-stars of breakfast by showcasing one of Bojangles’ Master Biscuit Makers heroically tossing flour in the air. The billboard used a fog machine to shoot simulated flour in … Bojangles’ slam dunks NBA All-Star Game

On the heels of winning a Gold Adrian Award for excellence in travel marketing, work from our Firsts That Last campaign for Visit North Carolina has made the short list for one of the world’s premier creative accolades. A short film from the campaign — which tells the moving story of a mother and daughter from Ohio experiencing the ocean for the first time — has advanced to final judging in The One Show, one of … Firsts That Last film makes coveted One Show short list

The “Firsts That Last” integrated campaign we created for long-time client Visit North Carolina picked up one of the travel industry’s top awards this week. The Hospitality Sales & Marketing Association International (HSMAI) bestowed a gold award for advertising excellence at the 62nd annual Adrian Awards, the largest and most prestigious global travel marketing competition.    “Firsts That Last” features real-life travelers making their first visit to North Carolina and the … Visit North Carolina, LGA Win Gold Adrian Award

LGA is excited to partner with TaxSlayer, a leading online and professional tax and financial technology company, on public relations efforts for the company’s consumer products. As highlighted in The Augusta Chronicle and leading PR industry newsletter O’Dwyer’s, our team is already busy working on nationwide media outreach, social media support and activating the TaxSlayer … TaxSlayer selects LGA for consumer public relations

We laughed. We cried. We cheered for great work and good causes. That is the idea behind Goodstock, where LGA employees donate our time and marketing know-how to area nonprofits over a 24-hour period.  This was our eighth year pulling an all-nighter for charity. After an application process, we selected four groups to receive assistance … Pulling an all-nighter for charity

We pride ourselves on bringing clients diverse thinking fueled by team members with varied backgrounds and perspectives. So we’re excited to add some new ideas to the mix with these five recent new hires. Talia Crackel joins us as a digital media planner / buyer supporting paid media strategies for Charlotte-Mecklenburg Police Department, Charlotte Sports Foundation, National Gypsum and RSM. Digital Content Manager Jordan Ramos will apply her five years of experience managing content … New hires add depth to three LGA teams

The Charlotte Chapter of the Public Relations Society of America awarded LGA not one but two first-place wins at the annual Queen City PR Awards. LGA’s work for the PGA of America won in the community relations category for associations, nonprofits and governments. Our two-year campaign to promote the 2017 PGA Championship at Charlotte’s Quail Hollow Club helped make the event the most successful in its 99-year … LGA claims two top Charlotte PRSA awards

The Charlotte region is booming, and we’re excited to be part of that growth by working alongside long-time client Lincoln Harris, one of the area’s leading real estate developers. Recently our team planned and executed a groundbreaking ceremony for the new headquarters of RoundPoint Mortgage, lead tenant of Lincoln Harris’ new mixed-use development Southbridge in … Breaking new ground for Lincoln Harris

LGA staff will stay up all night long to provide free advertising, public relations, digital and creative services to four Charlotte-area nonprofits during the agency’s annual Goodstock™, a 24-hour pro bono marketing marathon, slated for Thursday, Sept. 20 through Friday, Sept 21. Since 2009, LGA has donated more than $1 million in services to 38 … LGA selects four nonprofits for Goodstock 2018

LGA is excited to head into our eighth year of Goodstock, the agency’s 24-hour pro bono marketing marathon, where we pull an all-nighter and offer free advertising, public relations, digital, social media and creative services to a group of Mecklenburg County nonprofits. During the years, we have donated more than $1 million in services to … LGA encourages local nonprofits to apply for Goodstock 2018