News

Last week we had the pleasure of welcoming three new interns to the Luquire team.  We are so excited for the opportunity to work with and mentor these tremendously talented young professionals. With just a week under their belt, they are already blowing us a way.  So, without further ado, we introduce our Summer 2021 interns:   Camden Dukes    Our Media intern, Camden comes to us from the 4A’s Multicultural Advertising … Curiosity Grows Here: Meet Our New Interns

After a year full of uncertainty, one thing is certain: Luquire answered the American Advertising Awards’ call to create in the chaos, earning Best of Show and 13 other honors in the AAF Awards, the advertising industry’s largest and most representative competition.  In fact, Luquire actually earned more awards than the number of entries submitted, thanks to picking up three Special Judges Awards for excellence in … Luquire Wins AAF’s Best of Show For Second Year in a Row

Mayonnaise is a Southern staple on sandwiches and in chicken salad, pimento cheese, deviled eggs and countless other recipes. It’s also now a key ingredient in one of the Queen City’s most beloved sporting traditions: the regular and postseason college football games held each year at Bank of America Stadium. Duke’s Mayonnaise is the new … Luquire Serves Up Football With a Side of Mayo

If you’re only as good as the company you keep, Luquire continues to prove we can hang with the advertising industry giants. The agency has recently been recognized in not one, but two national award shows that ultimately led to five top awards for the company’s work last year. Bojangles “All-Star Biscuit Makers” received a … Two Luquire Projects Net National Acclaim

The UNC Charlotte 49ers athletics department started working on a new identity with Luquire14 months ago, but for SVP / Executive Creative Director Todd Aldridge the project was decades in the making – though he may not have known it at the time. Todd grew up just outside of Charlotte, graduating with a Bachelor of … Luquire Vet, UNC Charlotte Alum Designs New 49ers Identity

There’s no question consumers and businesses alike are facing new anxieties in our new normal. Balancing the risk of physical illness with that of economic vitality is no easy task, but a coalition of organizations in North Carolina has created a new initiative that leans into education and mutual responsibility to restore confidence on all levels as … Count On Me NC unites reopening businesses, customers

In a time where it feels like good news is hard to come by, we’re thrilled to be celebrating a very successful showing at the AAF District 3 Awards. Multiple Luquire campaigns claimed top honors over other local chapter winners throughout North Carolina, South Carolina and Virginia.  The “Dog Travel Agent” campaign for Visit North … Luquire claims Best of Show, 7 Other AAF District 3 Awards

We’re proud to have earned top honors at this year’s American Advertising Awards conducted by AAF Charlotte. “If Your Walls Could Talk,” developed for longtime LGA client National Gypsum Company’s PURPLE® drywall, claimed Best in Show in the competition, along with Gold awards in the Social Media Campaign, Art Direction and Cross-Platform Campaign categories. Bojangles’ … PURPLE Campaign Claims Top AAF Award

In September 2021, all eyes will be on Charlotte as the Queen City hosts the Presidents Cup, a premier international PGA TOUR event held biennially comprised of matches between the United States and an International Team of players from the rest of the world except Europe.   To build awareness and anticipation for the Cup’s turn in Charlotte, LGA worked closely with the … Charlotte Tees Up 2021 Presidents Cup

Following up last year’s Gold Adrian Award for our Visit North Carolina Firsts That Last® campaign, LGA has earned a Platinum Adrian Award for our #CAREolinas effort aimed at demonstrating unity between North and South Carolina in the face of 2018’s devastating Hurricane Florence. The campaign was selected from among 99 Gold Award winners in … #CAREolinas Campaign Earns Platinum Adrian Award

You attended the College for Creative Studies, so you must have known early on that you wanted to do this for a living. What made you choose to pursue a career in the creative arts? As a small business owner, my dad encouraged me and my brothers to earn business degrees. As a fine artist, … Q&A with New Chief Creative Officer Glen Hilzinger

Charlotte is hot. Not just the unexpectedly high early October temperatures. Charlotte is one of the fastest-growing cities in America, as evidenced by all the new construction throughout the area.  Luquire has long been involved with some of the region’s leading developments, but we still get goosebumps helping to introduce signature buildings that will redefine the landscape – and the skyline … Luquire Helps Welcome Honeywell to Charlotte